Gaining Trust Should Always Be First

By Dave Weeks

I remember seven years ago when I got my first computer and logged on for the first time.Wow, I am on the internet. Now, the internet is really no big deal. It's just there like flipping on a lightswitch in the kitchen, and, yes, there is the kitchen. For the most part, everyone has internet access and when you look back to the days of Yor when we did not have internet access, like maybe nine years ago or a little longer, you wonder how we got along without it.

When I got on the internet for the first time, I had some serious high hopes. Like, I am going to make it big in my business. Well, that went on for a number of years with some failure and disappointment.However, I feel there is a reason for the failure and disappointments when it comes to building a business online. Regardless of where you are at in terms of online marketing success, there will always be a great deal to learn. The web is still in its' infancy and will be for quite sometime. Just as we go through growing pains as children and even adults, so does hold true for your business online.

As I failed online several times, I began to have my doubts about marketing online. But, even though I had my doubts, marketing online works. It all stems from lack of knowledge, and not listening to the ones who really know how to do this internet marketing thing. You see, I was one of those guys doing what everybody else was doing because back then, nobody really knew what was the right way or the wrong way (except maybe a few).

What was it like in the days of Yor for internet marketing? Well, it went something like this. Get a webpage or website, put up your products on the website, and get listed in search engines. Sounds easy enough, right? At least thats what all of the information I bought said to do. I think of all the success books I bought over time, I feel I could have nearly bought a house. But, anyway.

So, what did I learn from that experience? Well, I learned that that information was fine, but it wasn't enough. We all want to be listed in search engines because that is where a tremendous amount of traffic comes from.Getting listed is next to impossible unless you are willing to go through the pay per click, which by the way I recommend for increase in traffic. Search engines are excellent for traffic, but, they are not excellent for closing sales.

So how do you close sales? Sales is a numbers game and your website plays a big part. I have stated in articles before that, If your a business owner, you need to take your eyes off of yourself and put them onto your customers. It's not about you or what you want.It's about what your customers want.

Let's face it. Nobody likes to be salespitched. And that holds true for me as a website owner. I put myself in other peoples' shoes, but I really don't have to. I, too, am a buying customer. Just from that, I know how I want to be treated.

Online marketing relies on consistent traffic to a website. Once a visitor arrives at your website, the first thing that visitor will see might be a sales offer. Nothing new to them, nor is it fresh. You have to take it to the next level, and that is trust. Gaining trust is the first step to success online. Gain trust by making your offer last, and giving them something free first.Like, some type of information that can help your visitor. Have your potential customer access this information through email, and make your offer along with this emailed info. It's all trust, right product or service, consistency, and numbers. You have to have it. If you can achieve it, you will win. Remember to always ask for the sale, but also, give away something for free in the process. Do something to let your future customers know that you are not just about the sale.

About the author
Dave Weeks writes articles on marketing visit http://www.etypewriter.com
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