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Published: 08th May 2020
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About The Program
Are you full of great business ideas? Do you see the possibility of doing things differently or creating a service or product? If so, you may be on your way to becoming the next great entrepreneur! Columbia Business School’s Global Entrepreneurship and Innovation Course is a pre-college one week intensive, college level course exposing high school students to the theory and practice of entrepreneurship and innovation. Students are guided through the new venture creation process applied to their own original ideas by Columbia Business School Faculty at American Embassy School, Delhi. In this course, you will develop the ability to see the world with an entrepreneurial eye, looking for your next great opportunity around every corner. But having an idea isn’t enough; you need to know how to bring your ideas to life. That’s why this course provides practical, applicable techniques to test and develop your ideas. These techniques are used by successful entrepreneurs all over the world, skills that took many of them years to develop, but that you will be exposed to before you enter college!
• Module 1: Business Opportunity
Introduction to New Venture Creation Process Characteristics of Successful Entrepreneurs Opportunity Identification & Evaluation Business Model Development Customer Discovery Process Product Market Fit
• Module 2: Strategy and Viability
Market Attractiveness Industry & Market Analysis Competetive Landscape & Strategic Advantage
• Module 3: Innovation, Branding and Digital Marketing
Product Development/Minimal Viable Product Marketing & Sales Strategy Branding, Pricing Strategies and Tactics
• Module 4: Leadership and Finance
Leadership & Team Management Key Resources & Partnerships Social Responsibility & Ethics Profit Models, Revenues & Costs
• Module 5: Execution and Presentation to Investors
Financial Analysis & Cash Management
Program Details
Date : 18th - 22nd of December, 2015
Friday 18th December 2:00pm to 8:30pm
19th -21st December 9:00am to 5:00pm
22nd December 9:00am to 6:30pm
• American Embassy School, New Delhi
• Eligibility: Students currently in High School
• Completion Certificate from Columbia Business School
• Letter of Recommendation from Dr. Jack McGourty
• Skill Development
• Build an Entrepreneurial Mind Set
• Global Exposure-Program is taught in New Delhi with a dynamic peer group

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