HOW AND WHY CHOOSE THE RIGHT WEB AGENCY
Published: 05th February 2017
Choose a web agency may seem a simple action that requires a few clicks on Google. In fact, using keywords like "web agency", "web development" or other results are not lacking. But what is the real quality of these results? How to choose a web agency that knows how to really grow your business and give value to your online investment?
Attention because I do not speak of those services "all inclusive" to 99 euro or so, which pollute literally the market and indicated that I think (maybe) for the small shop downstairs (assuming they really need a web site). I speak of choosing a web agency "serious" for the selection of which often is based only on price, as if this were a yardstick sufficient to establish the seriousness and competence.
In fact, I would say that the choice of an agency is what really gentle, that deserves a lot of attention since this is a strategic decision for your company.
Not be present online today is a limit that only a few can afford. If you are looking for a web agency that can guide you in the most correct strategic decisions in the best way and realize your projects online, it is good that you keep certain factors in mind and maybe beside your choice on them.
1. The website
The first factor is certainly the website of the agency! I've already written in a previous article, the saying "the shoemaker goes with broken shoes" does not fit the web agency and media agencies. If an agency communicates evil through its website, how do you behave towards your work? Exactly... forget it and look elsewhere.
2. Portfolio / Case History
The second factor of importance is the references. Who is not proud of their work, customers or success stories? Well, if one of the works carried out, clients or cases mentioned study there is nothing relevant or that capture your taste or your attention, maybe it is not the agency for you.
3. How do you approach your project?
Assuming you have selected the agency to contact, the question is how to relate to you and your project? Carefully consider your requests? Is proactive in preliminary analysis? Try to speak your language or fills the mouth only terms of sales pitch? The other party with whom you relate to the impression of knowing what he is talking about or is it more a seller looking for clients and commissions?
4. The technological factor
As you may understand, the agency plans to adopt modern technology and innovative? That CMS will use? That vision has the consultation by the mobile and then factor responsive? How does against the design? What guarantees of service, support and upgrade of the platform offers the agency?
5. The objectives people, goals ...
Simple as true: "if you do not put a goal not know where you're going!" And so it is critical to immediately ask yourself the right questions and determine what are the goals you want to achieve. If it is not the same agency to deal for this issue before, maybe you should look elsewhere.
6. Cost and value of the project
Undoubtedly, in the end it all comes down to the fateful read that last page of the document of specifications and supply conditions called quote. The cost is undoubtedly an important factor in any project (not just web), and the costs inevitably will vary from agency to agency according to the various factors listed above.
In this regard, I believe there are no absolute rules to be respected, even if the good old saying Grandma "pay as much, so you eat" is always present. But here it is not just spending it, that you you invest 500, 5,000 or 50,000 Euros, if the investment does not generate any return or value, however, will be "a waste of money."
If possible, ask for objective data on the return on investment in e-commerce (obviously related to your industry). Confront about the tangible results that will make your brand reputation
a blog. Evaluate the conversion that will generate the new website and so on... The data are important. Spending is important, but the achievement of certain results, is priceless!
For everything else there (hopefully) the web agency you choose.
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