Sales and Marketing

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5 Indispensable Marketing Tips

“But I’m not a widget!” she whined. “It’s harder for me!” Denise was giving me her number one reason she despises marketing. I laughed and told her that it was also the number one reason EVERY solo-business owner claims to despise marketing! Why is t... Read >
Author: Christine Kane

Making Coupons Work For Your Business

With the tough economy of today, consumers are constantly looking for ways to get great savings. Anything money-saving strategy they come across with will be a great help to them. This is why coupons have become an important part of businesses. They ar... Read >
Author: Kaye Z. Marks

Social Media Marketers: How to Prepare for the New Facebook Changes

Facebook has been making subtle changes for a while now, but after the recent F8 conference in San Francisco, Mark Zuckerburg announced that the whole look of Facebook will soon be changing with the release of "Timeline." But how will this affect online m... Read >
Author: SarahLocalSplash

Are Press Release Services Worth It?

Why Free or Low-Cost Press Release Services Might Not Deliver What You Really Want Since the early days of consumerism, there is one catchphrase that is still difficult to deny: You get what you pay for. In the PR business, I’ve had experience – as ... Read >
Author: Marsha Friedman

What You Could Assume About He Says He Loves Me But Not In Love With Me

Competition is a fact of business life. When you have a thriving business, expect that there will be competition coming in, offering the same products or services as you have but a slightly lower price. If you do not know how to be competitive, you ca... Read >
Author: mia anderson

Keeping Your Business On Top Of The Game

Competition is a fact of business life. When you have a thriving business, expect that there will be competition coming in, offering the same products or services as you have but a slightly lower price. If you do not know how to be competitive, you ca... Read >
Author: Kaye Z. Marks

Work First Then Start Your Own Business

You may probably be an employee right now in a commercial printing business, doing printing jobs or handling something at the finishing department. You want to get out and make a better life for yourself and your family. Do you know that you can do it... Read >
Author: Kaye Z. Marks

Silent But Steady

Q: Why should I target older consumers in my marketing? A: Marketers who don’t focus at least some of their advertising efforts on the 64-plus crowd are missing a big chunk of the pie. There are millions of them in the United States, and they save ... Read >
Author: Tim Hawthorne

5 Short Form Trends to Watch in 2011

The big advertisers are back and buying up time (up over 8% in Q4, 2010) that just a year ago was free and open for marketers in search of short form avails. With the overall economy on the upswing, this phenomenon is expected to continue well into 2011, ... Read >
Author: Tim Hawthorne

How To Find a Job In The Printing Industry

Are you looking for a job because you either are a new graduate or just recently laid-off? Many people have been affected because of the recession everywhere in the world and the people who are in need of jobs are increasing every day. While the comme... Read >
Author: Kaye Z. Marks

Putting the Caboose First

If you haven’t thought about your campaign’s back-end lately, this may be a good time to give it a good, hard look to figure out if it’s operating up to snuff. Defined as any product transaction that takes place after your infomercial or short-form com... Read >
Author: Tim Hawthorne

Grow Your Business Through A Premium Social Ad Network

Advertising on the web seems to have come full circle over the years....from banner advertising to email campaigns to text ads to social ads, and now back to banner ads on social networking sites! Sounds like a boomerang effect, doesn't it? It really is... Read >
Author: Ethan Walker

Behind the Scenes in a Commercial Printing Office

In the past, commercial printing is merely the transferring of designs onto a paper and producing many copies of such. Now, printing is the publication of books, advertising materials, newspapers, vinyl stickers, tarpaulin backdrops and billboards. Th... Read >
Author: Kaye Z. Marks

Designing a Winning Social Media Campaign

Getting Started With a Solid Framework Creating a successful social media campaign is like constructing a skyscraper. You need a strong foundation, quality materials and a reliable crew to ensure your structure doesn’t collapse. However, for many marke... Read >
Author: BrandMonitor

Is Selling Straightforward or Sophisticated?

I'd like you to take a moment right currently and, before you continue reading this article, decide whether or not you think that selling is simple or sophisticated? Please currently browse on. Before I start to specifically talk regarding selling, I'd... Read >
Author: Sandy Cara

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