Sales and Marketing
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14th September 2011
When deciding to host a trade show stand at an industry exhibition, one must spend a lot of time thinking about the design of the display. No matter if your company is planning on designing its own graphics or if you are a designer looking to break into e...
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Author:
Christine OKelly
14th September 2011
If you think your trade show display only needs to communicate to convention attendees who you are and what your company does, you have it all wrong. Trade show stands should not only introduce you to new leads and new customers, but they should also help...
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Author:
Christine OKelly
14th September 2011
When it is time to plan your company's participation in an industry event or expo, there is a lot of information to take in. To show up unprepared is to waste time, money, and other resources unnecessarily. To make the most of your marketing and promotion...
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Author:
Christine OKelly
14th September 2011
It's uncommon to find a company that has the freedom to invest in trade show exhibits as it pleases, with little or no concern for funding or spatial constraints. In the world of conventions, however, oversized units are not the norm - tabletop displays, ...
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Author:
Christine OKelly
14th September 2011
Companies are always looking for effective ways to market their products and have enjoyed greater success with the evolution of trade show exhibits. As technology changes, it is reflected in the way you showcase your product. Today, you can find a trade s...
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Author:
Christine OKelly
14th September 2011
When planning trade show exhibits,it is important for companies to do their homework before diving into a new event. Booths must be planned carefully, and company owners, marketers, and managers must decide whether to use portable trade show stands, pop u...
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Author:
Christine OKelly
14th September 2011
If you want to make a good impression with the visitors who stop by your trade show booths, it is a good idea to think about how they will perceive your table top displays, banner stands, and other aspects of your trade show exhibit. There are many things...
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Author:
Christine OKelly
14th September 2011
The right illumination can make or break trade show displays at industry conventions and expos. There are many things to consider when planning this stage of your trade show stand, such as the general conventional hall light and the types of signs and med...
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Author:
Christine OKelly
14th September 2011
Home conventions and expos are very popular across the United States.A number of homeowners look to exhibitors for innovative ideas regarding home improvement, from decorating to more practical applications. If you are wondering whether your business shou...
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Author:
Christine OKelly
14th September 2011
One thing that business owners and marketers may forget to consider when planning for their next industry convention or expo is the floor plan of the event. The floor plan of an event can have a tremendous impact on the way you design and layout your trad...
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Author:
Christine OKelly
14th September 2011
We have lots of tips today for everyone manning their company's trade show exhibits this year. If you have ever been unlucky enough to wear a new pair of shoes that gave you a blister as you worked all day long at busy trade show booths, you know how impo...
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Author:
Christine OKelly
14th September 2011
If you are fortunate enough to have a team of veteran employees working at each of your trade show exhibits this year, count yourself as one of the lucky ones! Many new business owners and small business owners often have limited resources when it comes t...
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Author:
Christine OKelly
14th September 2011
Before we get started, we want to be perfectly clear that saving money on trade show displays is an admirable goal and an important topic to discuss, especially for new business owners and companies with very limited budgets. However, there is a differenc...
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Author:
Christine OKelly
14th September 2011
Your trade show booth is the face of your business at conventions.Given the space provided by the show host, which is usually a ten-foot by ten-foot area, portable trade show standscan be inexpensive tools to utilize in order to look professional and attr...
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Author:
Christine OKelly
14th September 2011
Many businesses give out items to attendees at their trade show display. If you have been weighing your options and considering following suit at your trade show exhibits,this article will give you reasons why it may be a good idea for your company.
Be...
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Author:
Christine OKelly
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