Trying to send anything to the boss of a company is a difficult chore. Anything you send will likely go through multiple screening processes before it ever gets put on the boss’s desk. Any person in charge of a company is going to be busy, and so most...

First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i...

First impressions are important in many arenas. First dates are a prominent example. In the business world, your first impression often is dictated by the business card you are handed. Color business cards, if not color custom business cards, are a must i...

A referral is simply another party recommending your product or services. They can come from many parties. Those in ancillary businesses are a great source of referrals. For example, a poet would find someone in the business of Author: janice

Any decent marketer is going to be aware that times change when it comes to advertising. Take an ad from the seventies and compare it to today and I think you’ll be hard pressed not to notice the distinctive differences between the two. The issue i...

As time rolls on, the methods for advertising just keep on increasing. Gone are the days when you had little option but to buy some space in a newspaper to get your message out to the largest crowd possible. From the radio to the television to the recen...

More than our offices or store fronts. More than all of our shiny and impressive wares for sale. More than our sales pitch. Its our customers that really make our business. It’s a shame then, that so many companies see customers as little more tha...

So now that you know that article marketing is a proven way to drive traffic to your website, how do you go about writing articles? What should you write about? How do you grab the writer’s attention? What should you put in your resource box? Here are t...

As another summer rolls around all those teenagers are going to be getting ready to start up their summer jobs to make money. If you have teenagers of your own you’re likely going to be watching the process. Not all teenagers are going to prefer the ...

As another summer rolls around all those teenagers are going to be getting ready to start up their summer jobs to make money. If you have teenagers of your own you’re likely going to be watching the process. Not all teenagers are going to prefer the ...

For any small business owner developing leads can be a very difficult aspect of your job. This is even truer for the real estate agent, because your job depends upon the leads that get you your business. If you aren’t able to generate solid leads, you w...

Most businesses attend one trade show or another. Trade shows are more than an excuse to spend some time in Las Vegas. Obviously, they are a great arena for increasing sales. However, they are also an excellent forum for networking among peers. Some...

Researching your customers is one of the most important things you can do for your bottom line. You won’t be able to get people in your door or on your Web site if you don’t know who you are marketing to. Marketing to everyone in the world and ho...

Traffic is essential if you want to promote your products to the internet. Not all traffic methods are paid when you are promoting your products. You may drive targeted traffic so as to increase your sales conversion rate for free. I would like to share m...

If you plan on running a business be prepared for it to involve every part of your life. Starting up and maintaining a business is by no means an easy feat and can be very time consuming. This is especially true when it comes to marketing your business, a...