Sales and Marketing

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Listening is a Vital Selling Skill

One of the biggest mistakes that sales people make is the fact that they don't listen properly to what their prospects are telling them. If I may be so bold as to say I think this is a pretty dumb thing to do. The reason I feel this way is that sales pr... Read >
Author: David Lynch

Key Selling Skills that Will Earn You More Money

There are certain skills in the world of selling that are definitely more important to have than others. More interestingly, some of these skills will affect the ability to convert more prospects into paying customers which is what anybody in business i... Read >
Author: David Lynch

How to Avoid Customer Objections with these Powerful Sales Techniques

I've noticed that a lot of sales people are of the opinion that customer objections are all part and parcel of the natural sales cycle. Well of course they are right to a certain extent but it could be dangerous thinking to expect objections as the norm... Read >
Author: David Lynch

How to Increase Your Selling Skills and Techniques

Have you ever experienced those days when sales feels like the worst profession in the world? Well we've probably all had at least a few of those days, and a lot of this derives from the fact that so much of selling is in the mind and in our mental appr... Read >
Author: David Lynch

The Secrets of Successful Sales People

There's no such thing as luck when it comes to reaching the top 5% of the most successful sales people. It's all about hard work, determination and skill. Anybody can work hard but who is prepared to study and practice every aspect of selling until they r... Read >
Author: David Lynch

3 Critical Sales Skills You Can’t Do Without

There are a multitude of sales skills that need to be fine-tuned if you are in the business of selling but I believe that some are much more important than others. The three critical sales skills that I believe can make or break a sales person are, Time... Read >
Author: David Lynch

How to Sell More with Powerful Communication

I think many people who enter the world of selling often fail to understand that the whole concept of selling is not about persuading a prospect to make a purchase. In fact the worst type of sales person is the one who keeps imposing their idea without ... Read >
Author: David Lynch

7 Sales Skills That Can Make You Very Successful in Selling

Selling is a skill that anyone can learn if they have the desire but this requires a certain amount of effort and discipline because to say that selling is easy would be a lie. However with the right type of training that focuses more on results than on... Read >
Author: David Lynch

Self-Discipline is the Most Important Key to Success in Sales

The power of self-discipline in selling must never be underestimated because it is probably the most important quality you will find in any successful sales professional. Nobody likes the boring or difficult tasks in selling but they are normally the on... Read >
Author: David Lynch

How to Sell to Anyone Using the Four Pillars of Sales

AIDA represents the four pillars of the sales process but because it dates back to 1925 many experts question its relevance in today's world. I actually think that many of these principles still apply to the world we live in today because people still b... Read >
Author: David Lynch

How to Get More Customers to Buy From You

Don't neglect your leads Many sales people believe that they work their leads very efficiently and would never miss out on deals. Well this is often not the case because managing leads is a skill all by itself and most sales people focus their ener... Read >
Author: David Lynch

Self-Confidence is a Selling Skill you Can Learn

You could do all the best sales training available on the market today but if you lack self-confidence you are missing a key ingredient to sales success. In fact I'm sorry to admit this but even bad sales people with lots of self-confidence can still enjo... Read >
Author: David Lynch

How to Increase Sales by Creating More Value for Your Customers

You hear a lot about creating "value" for customers in the world of business, but I sometimes ask myself, do sales people really understand the meaning of this word? I think there is more of a tendency to try to get more value "from" customers rather th... Read >
Author: David Lynch

How to Recover from a Bad Day in Sales

It's like Re-Booting your Computer I remember the days when I used to have windows 98 on my computer and it was so unstable with all the software I had installed on it. The blue screen of death was a common occurrence and the only way to solve it was... Read >
Author: David Lynch

How to Make Sales Training More Effective

There are two main problems that I've frequently come across in sales training: 1. A lot of Sales People reject training in their mind because they feel they don't need it 2. Those who are receptive to sales training find it hard to put it into pract... Read >
Author: David Lynch

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