I can’t think of any other type of marketing that combines images and words to the same extent that catalog printing does. Now, I’m sure that immediately some people are goin...

If you happen to sell a product that obviously only appeals to a very small, select group of people than you pretty much know right from the beginning who you are going to be targeting with your advertising. Unfortunately most products are not so simpl...

Every great, color brochure is going to be based around four key elements, and if you want to have the best brochure printing you can, you need to understand these. ...

When people think booklets they always focus on the subject matter and the prose. I understand why, obviously, given the importance of the writing for booklets. Quite often booklets are also very technical. They deal with a lot of the specific details ...

When people think booklets they always focus on the subject matter and the prose. I understand why, obviously, given the importance of the writing for booklets. Quite often booklets are also very technical. They deal with a lot of the specific details ...

Many people like to view marketing as a choice between the older forms of marketing and the newer ones. Of course, eventually the newer forms of marketing join the older ones, which means you are always going to have a much larger selection of older forms...

This is such an effective tactic, and yet I so rarely see it. It is called the follow up offer and it is so easy to accomplish. Let me break this down by focusing on a specific scenario. Let us say you have a big special coming up on DVD players. So...

This is such an effective tactic, and yet I so rarely see it. It is called the follow up offer and it is so easy to accomplish. Let me break this down by focusing on a specific scenario. Let us say you have a big special coming up on DVD players. So...

Far too often I have seen companies who put all of this time and attention into researching and designing their advertising, but when it comes time to actually implement the marketing they are not exactly sure how to go about it. This usually leads to ...

Far too often I have seen companies who put all of this time and attention into researching and designing their advertising, but when it comes time to actually implement the marketing they are not exactly sure how to go about it. This usually leads to ...

The most prominent use for a postcard is pretty well known to just about everyone. You don’t even have to be in the world of marketing to know how most companies put their po...

When it comes to newsletter printing the first thing most people latch on to is the content of the newsletter. I’ve done this plenty myself, always talking about what kind of articl...

Targeted traffic is the lifeline of any successful internet business. Of course having a good product to promote is essential but without customers you have no business. Once a product to promote has been decided upon and the core structure of the busines...

If you want to succeed online you need traffic to your web site. Without traffic you have a great looking site with very useful information and products but no one will ever know. Traffic is the life line for your online business. Generating traffic to...

Ever kicked back with a good catalog before, leaned back in your seat, and started to read? You start glancing through the difference descriptions and you start noticing a trend among them. Over and over again you see it, not the exact same thing, but the...