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Sales and marketing are a key part of business success
21st June 2008
Marma is discussed in one of the four main Vedas, and also detailed in the classical Ayurvedic text, Sushrut Samhitá. The marma points are similar to Chinese acupuncture, only no invasive use of needles is involved. Marma points are positions on the bo...
21st June 2008
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of...
21st June 2008
Together with a deeper understanding of Interactive Marketing Communication. Interactive marketing communications isn't new, but it's gaining momentum as power shifts from the marketer to the consumer and as marketers recognize the power and efficiency of...
21st June 2008
The £500,000 Honda waste of money on “live” television advertising is perhaps, the final straw in the acceptance of advertising as a means of “communicating” with consumers.
Our unwillingness to admit to the huge failings of advertising are re...
21st June 2008
KOBO Soy Candle made with Leather, Armoise, and Cardamom. Deeply sensual and complex, leather mahogany combines the best of the old and new worlds. Armoise, cardamom and a leather accord fill the room with a contemporary classic fragrance. KOBO pure soy c...
21st June 2008
Finding a niche market can be a difficult task but it is the most important part in determining your success or failure in niche marketing. What you want to do is find a starving niche. But how do you find a niche market that is hungry?
There are two...
21st June 2008
The first step to small business marketing is to identify and exploit the differences between you and your competitors. Once you do that, you need to communicate these differences and the benefits of customers choosing you over the competition with your m...
20th June 2008
The New Account Syndrome
The biggest handicap to increasing sales and market share is the inordinate amount of time sales people feel they have to spend getting new accounts. These are tough sales, second only to the toughest - trying to introduce new ...
20th June 2008
The New Account Syndrome
The biggest handicap to increasing sales and market share is the inordinate amount of time sales people feel they have to spend getting new accounts. These are tough sales, second only to the toughest - trying to introduce new ...
20th June 2008
You Are Not Selling Yourself
Contrary to popular belief, customers do not buy products or services because they like the company offering them. They buy products or services because they need them. Therefore, the key to selling your product or servic...
20th June 2008
There are many elements to successful selling including a captivating opener, good communication and presentation skills, and strong closing tactics. Perhaps one of the most important factors in successful selling is your ability to persuade. Persuasion s...
20th June 2008
"Nothing Can Stop A Trane"... That's what I read this morning on
the side
of a big white truck, as I was pulling out of the health club parking
lot.
"What the heck does that mean", I thought to myself. "What are
they
selling?" Luckily, I was ab...
20th June 2008
"Nothing Can Stop A Trane"... That's what I read this morning on
the side
of a big white truck, as I was pulling out of the health club parking
lot.
"What the heck does that mean", I thought to myself. "What are
they
selling?" Luckily, I was ab...
20th June 2008
Many marketers (particularly those that hate using their creative genius for something as mundane as e-mail) will moan and groan about developing an autoresponder series. Unfortunately for them, an autoresponder is an important tool in getting and keeping...
20th June 2008
The power of viral networking is undeniable, but without a strong e-mail marketing list you can't really take advantage of the opportunities presented through the use of a mailing list. Gathering together that list is the hardest part of the process, part...
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