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Search engines such as Google play a major part in the success of websites, this section explains more about how they work, and what is needed to be successful
25th September 2005
So you've decided to get a website that's optimized for search engines. You're no dummy. You want your website to show up any time a search is conducted in your area of expertise. Who can blame you? But wait. Be prepared for twists and turns ahead.The Bib...
21st September 2005
Link popularity plays an important role in the success of your web site. Not only will it increase your traffic, but it will also help increase its ranking in search engine results. Several examples can be found of websites that are poorly optimized but s...
20th September 2005
Most people who search on the internet have a favorite search engine. In fact, the majority of internet users choose Google.
Do you fall into this category? If so, are you taking advantage of everything Google offers?
If an internet search means you...
20th September 2005
Before using keywords for your site, it is always better to check for the popularity of these sub theme keywords. Some or all of the tools mentioned in the keywords tools section could be utilized to measure the popularity of these keywords.
Based on ...
20th September 2005
Once the keywords have been decided for the site one has to come up with a strategy to target those keywords across the site. Here is a primer on that.
Keywords Targeting Strategy for Keyword of Single word:
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20th September 2005
To arrive at the set of keywords that:
Describe business correctly (are relevant)
Attract traffic (are popular & are searched for)
Have less competition (are relatively un-optimized for )
Steps
Step I:
Lets start by saying that the for the...
20th September 2005
Once the sites keywords have been finalized it is now time to start using them to optimize the site.The first & most obvious place to start using them is the meta tags of the site.
There are three metatags that we can start to use them with.
Heade...
20th September 2005
The first step in the area of search engine marketing (SEM) is to understand the relevance & importance of keywords. Keywords are the starting blocks of a successful SEM campaign.
So lets dig into this section of SEM (or specifically SEO, search engin...
20th September 2005
This article explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in this & subsequent articles are:
...
20th September 2005
We have been discussing trips & tricks to generate one way incoming links into your site. To read the first part of this article read one way incoming links generation.
Then there is a way to generate links with the content that you have not as yet cr...
20th September 2005
Internal Linking – An introduction
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The web as they call it is a mesh of links. The wired world is now being counted for what it is. A Network. The more your pages are wired or integrated into the overall web linking ...
20th September 2005
Keyword can be classified into three categories :
-Single word Keyword
-Multiple word Keyword
-Keywords based on Theme
Keyword(s) are basic raw material used in Search Engine Optimization (SEO). Keyword selection must be done using Keyword Re...
20th September 2005
LSI and search engines
Now, what do we gain through the use of this LSI technology?
To answer briefly, we can say that with LSI, search engines took a step forward to give us an ideal search result. Now you would ask - what is an ideal search result...
20th September 2005
What is Latent Semantic Indexing or LSI ?
Latent Semantic Indexing or LSI has changed the world of search engine optimization. One fine morning, SEO experts found that most of their best ranking sites on Google were in jeopardy. Google has simply updat...
20th September 2005
When you purchase visitors or "clicks" from a search engine, this is called "pay-per-click" (PPC) search engine advertising (or PPCSE). Pay-Per-Click Search Engine Advertising allows you to quickly get top search engine placement by "bidding" (payi...
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