Is Responsive Ecommerce Website Design The Future?

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Published: 26th June 2015
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As online retailing goes mobile, web developers are having to create adaptive ecommerce websites that respond to different platforms. In recent years, designs for mobile ecommerce sites have been created completely separately to desktop versions. However, over the past few months, developments in ‘responsive ecommerce website design’ have changed the way sites are designed.

What Is Responsive Ecommerce Website Design?

The basic principle of responsive ecommerce website design is that a single site can be created, which can adapt to different platforms. You will no longer have to develop a separate site for mobile, tablet and PC users, as a responsive design will change, whatever the screen size it is displayed on. In a lot of mobile website designs, content can sometimes be minimised or reduced to fit onto a smaller screen. However, with a responsive design, regardless of the device your visitors view your site on, they will be able to see all of the content on your site.

Responsive ecommerce website design seems like a fairly simple principle – but is it too good to be true?

In responsive design, instead of creating a single webpage that fits on an 800px PC screen, you can design components that can be rearranged and reshaped to fit multiple platforms. If you consider a simple grid system, the squares of the grid can be rearranged and shrunk to fit various sized screens. If your website is on a 3x3 grid system, you could rearrange the tiles for a wider screen by changing the layout to 4x2. Your website would still contain the same number of elements, but the design would be adapting to the screen size. For mobile platforms, these tiles could be rearranged into a long column of 2x4.



With a responsive ecommerce website design, you can make all the elements on your desktop version, available to those using a mobile device.

Why Is Responsive Design So Popular?

If you use a responsive design for your ecommerce website, you can benefit from an increased amount of control. You (or your web developer), will be able to create a design that can adapt to almost any platform with ease.

If you have a mobile site, users can often feel disappointed if they can’t find something they found on your desktop version. With a responsive design, all of your content is visible, and users will not feel they are missing out. As a result of this, your bounce rate will drop and visitors will stay on your ecommerce website.

Although mobile sites are not counted as duplicate content by Google’s Panda algorithm, you will still effectively have two sites available on the web. With a responsive design you will only have one site that fits all, eliminating confusion.

Is Mobile Optimised Website Design Better?

Responsive and mobile optimised design both have their pros and cons. Responsive ecommerce website design may seem like the holy grail, but it also has its downfalls. It will take a long time to develop, but you might eventually be ahead of the trend. If you have large amounts of content or products on your website, a single responsive design might not be right for you. As all of you content will be available, mobile devices might struggle to load it. In this case, you are best to stick to separate mobile and desktop designs.

If you are interested in creating a mobile optimised ecommerce site, Store Express has a number of solutions for you. Experts in high conversion ecommerce design; they can create a website design using their best practice layout. If you would like your site to become mobile, they can also optimise your design for mobile devices.

For more information about Store Express website design, go online to www.storeexpress.co.uk, email sales@storeexpress.co.uk or call 0845 050 3500

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