Jebsen Launches New Corporate Website to Showcase Company Value Proposition

Published: 08th May 2020
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Jebsen Group (Jebsen), a regional leader in marketing and distribution of premium products across Greater China, today announced the launch of its new corporate website ( The website has a more contemporary look and feel and is much more intuitive to navigate, particularly on mobile devices based on the latest website technology. The new corporate site also reflects the company's recent business structure optimisation and focused strategies.

Jebsen is a trusted brand builder and marketer for industry leading brands in Greater China. Deeply rooted in Greater China for 120 years, Jebsen has gained unparalleled market access and unique insight into the Chinese customers, with its expertise continuing to grow and evolve. Aiming to provide stronger industry focus in key business areas to achieve continuous and sustainable growth, Jebsen re-organised and optimised its business structure in January 2015. Under the unified master brand of Jebsen, the Group now has four strategic business units including Consumer, Beverage, Industrial, and Motors, complemented by other specialised businesses including Logistics and Marine.

The revamped website better showcases the Group's capability to increase its appeal to business partners and consumers across the region, and serves as a gateway to the individual web pages of the Group's diverse businesses. Corporate information and heritage, key products and services of each business unit, as well as the latest news about the Group can now be found quickly and easily.

The new platform also connects with Jebsen's recently launched careers website ( which is built upon our identified employer brand of "Success Breeds Success". Through a series of success stories shared by Jebsen employees, the site aims at providing interested candidates more insight on Jebsen as an employer, showcasing the Group's commitment to its employees - providing them with the opportunity to engage with a family of premium global brands, as well as offering a diverse platform with continuous development and career exposure.

The launch of the new web sites is part of Jebsen's initiatives to connect with more visitors, including through the Group's social communications channels such as Facebook (, WeChat (jebsen1895), Weibo ( and LinkedIn (jebsen&co).

Ms Bianca Wong, Group Human Resources and Corporate Communications Director, said, "Continuing to evolve has always been one of Jebsen's key capability to maintain as a leading marketing and distribution organisation of premium products. Embracing new innovations and technologies, the redesigned corporate website will enhance the overall user experience and effectively showcase Jebsen's brand value and positioning as a responsible business partner, employer, and corporate citizen in the region."

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