LEADERS IN EXPERIENTIAL MARKETING AYDEN ACTIVATION GROUP

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Published: 06th February 2017
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Ayden Activation Group is helping to create brand superstars through non-traditional, cost effective marketing strategies that have shown to yield maximum proven results like none other. Some of these strategies include guerrilla marketing, experiential marketing, event staffing, OOH Media, and other non-traditional measures. Ayden Activation Group a full service Guerrilla Marketing Agency has over a decade of experience in the marketing industry working with many of today's leading brands creating brand superstars and superheroes through strategic grassroots marketing plans. We're the team of marketers you want on board when you're ready to get down and dirty with guerrilla marketing.

Let's Go Behind the Scenes with Guerrilla Marketing
Guerrilla marketing is an unconventional marketing technique that puts the focus on yielding results through low-cost strategies and methods. This type of marketing was first referred to as "guerrilla advertising" in the 1984 book by Jay Conrad Levinson, Guerrilla Advertising. Inspired by the concept of guerrilla warfare, guerrilla marketing uses similar tactics to deliver proven maximum results. Building a successful career in the marketing industry requires a certain level of creativity, imaginativeness, vitality, and energy. But this is especially true with this type of marketing plan. It takes immense amounts of imaginative high-energy to deliver maximum results and Ayden Activation brings and delivers that creative energy every time. When delivering your message to consumers through this type of marketing, the goal is to take the world and its customers by storm and complete surprise with your brand messages.We're going to reach consumers at a deeper more personable level to truly make that connection and be remembered. This type of marketing strategy is commonly used by small businesses, but it's also used by big brand names interested in a grassroots campaign to spread their message globally. Some people use this style when seeking employment to really sell themselves as well.

Tell Me More about Experiential Marketing
The ultimate goal and objective of experiential marketing is to build an emotional, memorable connection with consumers. This then creates a relationship between the brand and the consumer that is built on trust and loyalty. This trust and loyalty then help to influence a consumer's decision to purchase now, later, and in the future. Some strategies of experiential marketing include mass guerilla marketing strategies, individual sampling, getting involved with consumers through special event promotions, and more. This type of marketing measure can be used alone to reach consumers on a deeper level or it can be used in combination with traditional measures to really solidify the relationship between the brand and the consumer.

Event Staffing and OOH Media…ooh, la, la, la, la
OOH Media, or outdoor advertising, allows your brand to bring your message to the masses outdoors with street teams and brand ambassadors. With so many new methods available to marketers and advertisers to spread a brand's message, this allows agencies to really get creative and think outside of the box. Embracing innovation and technology with techniques like utilizing the power of outdoor projection allows your brand to remain in direct pace with today's busy content hungry consumers. Event staffing services provide you with as many street teams and brand ambassadors as you need to connect with the crowd at any sized or type of event. With Ayden Activation's brand ambassadors and street teams on your side representing your company at your next big event, you can count on attracting and connecting with the masses. To learn more about building brand awareness or spreading brand awareness through nontraditional experiential marketing measures, contact the nationwide marketing experts of Ayden Activation today!

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