Long Island Advertising Agency- All about Advertising!

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Published: 06th February 2017
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The term ĎAdvertising" is derived from the Latin word, ad vertere means "to turn toward". And that's what advertising is all about, turning customers towards itself.

Before moving on to understanding the roles of advertising, it is important to understand the concept of advertising. Advertising is a business tool used for the promotion of a product, service or even to a particular group of people. Copywriters create advertising and graphic designers complete it with their art skill. Media, TV broadcasts, banners, hoardings, etc. are the various means of advertisement promotion. Internet advertising also is emerging as a popular means of advertisements.

But let's move on to, where it all started. The history of Advertising is extremely long, dating back thousands of years ago when ancient Egyptians carved public notices into steel, they also used papyrus to make wall posters and sale messages. So, the first advertising was created somewhat around 2000 BC.

But today, Advertising has a whole new meaning, it's not a small thing, it is something gigantic. Advertising increased dramatically in the United States as industrialization expanded the supply of manufactured products. In order to profit from this higher rate of production, industry needed to recruit workers as consumers of factory products. It did so through the invention of mass marketing designed to influence the population's economic behaviour on a larger scale. Since women were responsible for most of the purchasing done in their household, advertisers and agencies recognized the value of women's insight during the creative process. In fact, the first American advertising to use a sexual sell was created by a woman, for a soap product.

Advertising not only benefits the producers and traders but also the customers. Advertising provides awareness of the existence of the product to the customer. Customer delight is of immense priority in modern marketing and the importance of advertising can't be ignored as such.

The focus moved to implement the concepts of behaviourism into advertising that is to use the basic emotions of the consumer such as: love, hate, and fear. This type of advertising proved to be extremely effective as it suited the changing social context which led to heavy influence of future advertising strategy and cemented the place of psychology in advertising.

There are different types of advertising available today; from website development, digital marketing, radio, television, print media, outdoor and billboards. Advertising agencies Long Island with great advertising and marketing expertise to move your business forward. These Long Island advertising agencies are locally owned, not burdened down by mega-agency red tape which means you get great service and great marketing. If you need a big idea, then select one of the Long Island Advertising Agency.

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