Make Sure Customers Choose Your Service, Not a Competitor's

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Published: 06th February 2017
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In America's highly developed economy there will always be another option for your customer, another place they could choose to eat, to receive financial counseling from, and to shop. The challenge for those of you who want to increase their sales is to cause the customer to choose to spend their dollars at your place of business rather than at your competitor's. In order to figure out how to create an environment that brings in more buyers, more consistently, we'll take a page from decision making research.

Wouldn't it be nice if we could just set-up our restaurant, everyone in town was excited that a new shop was in town, and folks just flooded in to buy our entrees? Well we all know it doesn't work that way -- If I do say so myself.

Too bad we don't live in a small town of the Old West!

But there's more. Research by behavioral psychology pioneer Daniel Kahneman has shown that most decisions are made unconsciously. This information is powerful because it tells us the following: Since your customer or client's choice to give you their dollars is typically made on-the-fly, and unconsciously, you must choose to be in front of your competitors. If you aren't in front of your buyer's community they are going to choose whoever is infront of them.

Whether your business is to serve food or accounting services it is upto you to choose to be at the top of your customer's mind when they think of how hungry they are, or how they are dreading their taxes. If it isn't you at the top-of-mind, you may be leaving your potential clients to suffer without your services. Or worse yet, they are going straight to your competitors!

When your buying community realizes they need your product or service, and your place of business is their next thought.. You win!

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