Positioning on the search engines and remaking of a website.

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Published: 10th January 2017
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How not to lose rankings on Google & C. When it draws a website.
Before anyone says: "well, 'we try," I will try to give some advice on how to avoid collapses scary position on Google in steps of restyling.
A tip for not lose rank web pages.
When it builds a site, it is very likely that the addresses of the pages are modified. This happens for several reasons: changing platform (for example, switching from one site to an HTML based on a CMS like WordPress, Joomla or other), you change the structure of the site, you delete pages.
In all cases, the page address (URL) is what is stored in the search engines and that is proposed in the results of the same. If the URL does not exist anymore, the search engine does not care too much to understand why. Deletes it from the results and Goodnight (excuse the technical term). How remedied? In fact the method is simple, though laborious: you have to keep track of all addresses used in the site before the makeover and then, once verified those that have been changed or deleted, you need to redirect those that no longer exist in the new ones.
This, as I said, it's easy, and any web designer knows how to redirect one page to another. But you must do this through the so-called 301 REDIRECT.

When you get an address that no longer exists, the browser displays a warning, which can be customized, which says it has found a "404 error". The 404 is the standard of the web server to indicate a non-existent page. Technically, it is very easy to make sure that this notice will not be shown and you will be redirected automatically - often without even realizing it - to the home page of the website.
Speaking of non-existent address and redirects, what comes to mind for many is to use this system to address, the addresses eliminated during the redesign of the website. Easy, right? A page no longer exists, you happen upon that address for some reason, the notice of the error 404 is changed so that it redirects to the home page.
It works. But it is a terrible system for search engines. Basically, you are telling Google that this page does not exist anymore and that can go to the home page. This is equivalent to Google for a kind of offense. If instead of the home page you sent to that country would be equal.
The right system is to tell Google - and anyone who visits the site - that the non-existent page has been replaced by another. In practice, we give to Google & C. The information that the address has changed, not that no longer exists. There is a difference. As I said, technically this is done with a so-called 301 REDIRECT.
For those who use (as always you should!) A Linux web server, the operation is simple. You open (or create) a file called .Htaccess in which he writes that a page has been replaced by another. The correct syntax is as follows
It seems intuitive: vecchia.html page no longer exists and has been replaced by nuova.html, to which you are redirected automatically.
So: all the pages, but in particular those positioned well on search engines, should not change the address, but if you have to change necessarily have to be redirected to the new address with the system of 301 REDIRECT.
It goes without saying that here we are talking also about something else, or rather two:
1. Content that work should never be deleted or lost;
2. You should never redirect a page that talks about X to one that speaks of Y.
Do not make the mistake to redirect a page that talks about a topic to one that speaks a totally different topic. This practice is on the borders of cloaking, but more about that another time.

I hope to be helpful. Just ask and comment below. About: I like the new look of my blog?

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