Writing Help
By: Newsletter
| Posted: 03rd January 2007
Writing Help
Whether you are working for a small business, large
corporation, or are a student, there are numerous sources
that you can turn to for help with writing. Businesses need
to be able to effectively communicate with their customers,
their employees and their potential customers. Effective
verbal communication is equally important, but nonverbal
communication in the form of copy writing, article writing,
press release writing, and more requires a certain level of
expertise and experience. The typical small business wants
to focus their efforts on their core business activities
without spending too much time on projects that can easily
be outsourced to consultants or freelance professionals.
Many small businesses turn to freelancers to help them save
time and money. For example, a certified public accountant
opened his own accounting practice after working in another
accounting firm for the last ten years. One of the ways he
decided to search for new clients was to embark on an
advertising and promotional campaign. Although some of his
previous clients followed him to his new practice, he wanted
to increase the number of accounts he currently handled.
These accounts included various individuals and small
businesses from around the town. Rather than hire new
employees or handle the projects himself, he decided to hire
a consultant through a freelance web site to work on copy
writing for a local newspaper ad campaign as well as to help
with press releases and company news distribution. By
outsourcing these non-core business activities to an
independent consultant, he is able to save himself time and
money and also gets the expertise of an established
professional who specializes in the types of writing that he
needs assistance with. He decides to list his writing
projects in a freelance marketplace and receives bids from
independent consultants and freelance writers. He was able
to choose a service provider based on factors related to
cost, the service provider's experience, references, and
previous feedback from clients. All small businesses have a
decision to make about whether to outsource certain projects
or to complete the work in house. Using economics as a
deciding factor, it makes sense economically for businesses
to outsource writing projects when the projects are non-core
business activities that do not contribute to the company's
bottom line.
Small businesses also need to be able to effectively
communicate with their current customers. Some of the more
effective ways to get help writing effective communication
for current customers involve using tools such as
newsletters, email lists, and articles written by outsourced
consultants. Newsletters are very effective ways to keep
customers informed of current events and happenings within
the company. They also offer you the opportunity to gain new
clients as the newsletter gets passed around and is often
seen by more than one person during its life cycle. It makes
sense and is a smart move to outsource corporate
communications instead of keeping it in-house. Hiring a
separate professional will save your business money and
time. For less than the cost of hiring a full time employee,
and because it will contribute to allowing more
concentration on the activities that will earn your business
money, contracting with a consultant or freelancer for your
corporate communications (writing of press releases to
distribute company news, getting publicity through pieces in
newspapers and magazines, and getting help writing
newsletters or articles) simply makes sense. An expert in
the field who has amassed many years of experience with
business writing, persuasive writing, and copy writing in
addition to having experience writing press releases,
articles, essays, and possibly academic or technical
research and term papers will have a lot to offer you and
your business.
Large corporations use writing to effectively communicate on
all levels of business. Business writing and corporate
communications are essential elements that keep the public
informed and give companies their corporate image. A
company's image, or its publicly perceived notion of
credibility and reliability is extremely important to its
bottom line. For example, upon its introduction many years
ago an American car company introduced a car known as the
"Nova". After some time, it was discovered that the car was
not selling well in many Spanish speaking countries. Because
in Spanish, "No va" translates to "doesn't go", the car
sales in these countries were dismal. Effective corporate
communication can have far reaching effect. Ineffective
corporate communication can result in lower sales as shown
in the car sales example. Large corporations also need to be
effective communicators with their current employees.
Internal corporate communications are equally important and
keep your employees abreast of company accomplishments,
events and human resource issues.
Finally, students also need to be able to write effectively
as well. Writing assignments can include writing essays,
writing term papers, report writing, and thesis writing not
to mention having to demonstrate writing ability in other
subjects outside of English class. For example, law students
need to be able to write not only persuasive but
argumentative writing as well. Foreign language students
need to be able to translate into their native language and
then back again. Science and technology students need to be
able to demonstrate scientific writing ability. Taking
writing tips from college professors that teach correct
formatting and usage, including APA style, and improving
your proofreading and editing skills will result in quality
writing assignments. For the student that is looking for
writing help and homework assistance for their assignments,
freelance marketplaces that allow you to hire a consultant
or tutor could be a productive and time saving solution.
From a freelance or independent consultant's standpoint,
marketing writing skills to potential service buyers is
important to keeping any consulting business thriving.
Registering with freelance marketplaces will enable you to
showcase your writing skills, talents and abilities.
Previous experience with all kinds of writing ranging from
grant writing, fiction writing and interactive writing to
writing short stories, articles and ebooks or even technical
pieces, in addition to all forms of business writing will
enable you to prove your varied background and skills. All
of which can be showcased in your freelance marketplace
profile. Creating and managing a profile is important to
make you stand out from the crowd of freelance writers
competing for new writing projects. All in all, those
looking for writing help can find a vast array of resources
in the form of consultants who are more than willing to lend
a helping hand.
About the Author: Jack Thompson is a freelance writer,
business consultant and entrepreneur. He has helped
thousands of individuals and businesses across the world
realize the benefits of outsourcing. Independent
consultants, freelance service providers, and companies
looking to outsource service projects can post or bid on
projects at www.smartylance.com.
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Tags: ad campaign, time and money, copy writing, freelance writers, last ten years, nonverbal communication, newspaper ad, accounting firm, independent consultant, certified public accountant, independent consultants, writing help, press release writing, core business activities