Why Autoresponders are an Absolute Must
By: Glen Hopkins | Posted: 04th February 2005
With autoresponders, you never have to lose money advertising
again! That's right, every ad you place from now on can be a
winner -- even when you lose money!
I know, I know, you're thinking, "Okay, now you've lost it
Glen." But I haven't. Let me explain.
Let's say you place an ezine ad, which costs you $200. and you
make $20 for every sale made. If you make 8 sales with the ad
you will earn $160.
Gosh, you just lost $40. That's a bad ad right? The answer to
that depends on how you wrote your ad. Let me show you how
losing $40 can actually be a win.
When you create your ad, don't advertise directly for your
product. Advertise something that will "bring them in the door".
Freebies like this mini-course, sweepstakes or items at
exceptionably low prices work well.
The job of your advertisement is to create leads. That is, to
get the readers e-mail address with permission to follow up Yes,
that's that one to one marketing thing happening again.
Using autoresponders that automatically follow-up will give you
the ability to set up a completely automated follow-up system
for your product or service. You can use three, eight, or even
thirty e-mail follow-up messages to generate sales for your
product.
Instead of only having one chance to sell your prospect, you can
have thirty opportunities to sell them -- all for the price of
one ad. Which do you think will make more sales?
Marketing guru Jay Levinson figures the average person needs to
see an ad twenty-seven times before it has the desired impact.
Twenty seven times! Now you know why you see Coca-Cola
everywhere you look.
Okay, so let's do the math again. You paid $200 to run your ad
with a link to your automatic follow-up system. Let's say you
send seven follow-ups. You made $160 on the first ad. Don't
forget what the guru says -- the more a person sees an ad, the
more likely they will buy. But for argument sake, let's say your
conversion rate stays at $160 per follow-up. $160 times seven
follow-ups equals $1120. Now you've made a profit of $920!
Pretty cool isn't it?
Try to use some element of viral marketing in your offer. I give
this mini-course away for free to people who sign up for my
ListOpt List Builder Program and I allow you to give it to your
friends and even offer it to your prospects in your ezine or on
your website as something to "get them in your door".
Yes, that's right, you can offer this mini-course to your
prospects for free when they sign up for your ezine. All you
have to do is give them this link
(mailto:ezinemoney@fetchreply.com) in your welcome message that
you send out when they subscribe to your ezine. You could say
something like:
"Thanks for subscribing to MyEzineName. You will receive your
first issue shortly... blah, blah, blah...
As our gift to you for subscribing, please send a blank e-mail
to mailto:ezinemoney@fetchreply.com Within seconds,you will
receive for free, the marketing mini-course, "The 7 Secrets of
Making Money with Ezines".
Best regards, Your Name"
This is a win-win situation.
You Win because:
You offer people this mini-course which will increase the number
of people who sign up for your ezine and will drive traffic to
your site.
Your Subscribers Win because:
You gave your subscribers this mini-course which will not only
teach them how to make money with their ezine, but also they can
use it to produce more traffic and sales at their web site. This
my friends will please your customers and create loyalty (which
is another win for you).
And I Win because:
A traffic virus is being created with this mini-course! Wow! A
win-win-win situation. Everyone is happy.
To sum it up, using an autoresponder follow-up system with an
element of viral marketing will reduce your advertising risk. If
you have a traffic virus in place, then your ad will continue to
work for you for many years to come.
About the Author
Glen Hopkins
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Tags: ups, money, sake, guru, job, e mail address, autoresponders, average person, coca cola, follow ups, seven times, advertisement, math, sales marketing, mini course, freebies, sweepstakes