How Not To Fail In Network Marketing On A Shoe String Budget
By: David Pineda | Posted: 27th October 2005
My friend Mike said that, 'people fail in mlm, network
marketing, internet marketing, or home business
opportunities for two main reasons.
1. Most people start with a shoe string budget, but since
they don't know how to effectively advertise and
promote their businesses, they run out of money without
having the opportunity to grow and explode their business.
2. They pitch their mlm, network marketing, internet
marketing, or home business opportunities to their family,
friends, and co-workers. Then they run out of people
to talk to, and out of money to advertise.'
That's a sad scenario.
The key to not fail in mlm, network marketing, internet
marketing, or home business opportunities; is to implement
a franchise system with a proven marketing strategy
that works. Sort of like Mc Donald's, the casinos in Las
Vegas, movie theaters, and others.
For intance, do you think Mc Donald's is in the hamburger
business? How about Las Vegas' casinos? They advertise,
"what happens in Vegas stays in vegas." Movie theaters,
Do you think they could stay in business by merely selling
admission tickets?
Let me tell you why Mc Donald's can afford to sell a burger
for a $1 dollar. Because it knows that when you buy that
extra slice of cheese, fries, and soda, it will make a huge
profit margin on them.
Las Vegas casinos lure you with their entertainment
advertising, but they don't tell you that they want
you to lose all your money in gambling which is where
the real money is made.
The same with movie theaters, you take your family to watch
a movie, and you easily spend $40 bucks in popcorn, sodas,
and candies, not including the admission tickets!
Do you see what is going on here? Do you see the marketing
strategy at work? If these businesses did not a have a game
plan, they would go out of business or they would have a
hard time staying in business.
The question that must be popping in your mind by now is,
what does that have to do with my mlm, network marketing,
internet marketing, or home business opportunity?
It has a lot to do with it, if not all of it! The strategy
is based on the ABC business model. Once you understand
it and apply it to your mlm business, network marketing
business,internet marketing business, or home business
opportunity__viola! Your business will explode!
What is this ABC business model, and why is it vital to
your, mlm business, network marketing business, internet
marketing business, or home business opportunity?
Let's just say that part A, part B, and part C, all three
parts compliment each other.
Part A is the most important of the three parts, yet most
people only use part B and C. Especially if you are
advertising your business on a shoe string budget!
Do you see now why people fail in business? Can your mlm
business, network marketing business, internet marketing
business, or home business opportunity survive on parts B
and C only? Sure it can, but it will cost you a fortune in
advertising, and I guarantee it!
Part A is designed to help you fund your advertising, and
generate prospects for your business.
Part B is designed to put quick cash in your pocket to pay
bills or to invest to further grow your business, and
part C is your long-term residual income.
How does part A help you fund your advertising so you don't
run out of money? Simple. Sell a low cost high volume item
that is closely related to your mlm business, network
marketing business, internet marketing business, or home
business opportunity. Something easy to sell whether you
are an expert or not. It could be a nutrition product, a
service, or an affiliate program, but it has
to be closely related to your mlm business, network
marketing business, internet marketing business, or home
business opportunity. The reason for doing that, is that
it is a lot easier to sell $500 dollars in retail products
than it is in building a $500 residual income, do you
follow?
Just to give you a perfect example, as a network marketer,
would you buy a business that is worth $1,000 to $2,000
dollars without thinking about it,or would you be more
inclined to buy an inexpensive book that shows you how
to be successfull with that business? If you are like me,
you would buy the book and educate yourself first. A book
like this would be a retail product that sells easily.
By implementing Part A which will lead to Part B and then to
part C, your mlm business, network marketing business,
internet marketing business, or home business opportunity
will always be up and running, and no longer worried about
running out of advertising funds.
Part B in mlm business, network marketing business, internet
marketing business, or home business opportunities comes in
the form of fast start bonuses aka "bread and butter." As
you continue to implement part A it will not only fund your
advertising campaings, but also will generate endless
prospects for your business. Remember, Part A has to be
closely related to your main business.
Do you see now why part A is so vital for your business?
When you do your advertising, vary your advertising. Do not
rely solely on one form of advertising. My wise friend
Mario said, "a table can not stand on one leg,(a
conventional table) and neither will your mlm business,
network marketing business, internet marketing business,
or home business opportunity be able survive on one form of
advertising alone.
Apply this ABC business model in your mlm business, network
marketing business, internet marketing business, or home
business opportunity and you will never ever have to worry
about running out of money,or failing in this industry
again.
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Tags: marketing strategy, real money, profit margin, shoe string budget, network marketing, home business opportunities, game plan, sodas, friends and co, proven marketing, candies, movie theaters, marketing internet marketing, franchise system, mc donald