How to Further Enhance your Blog’s Natural SEO Capabilities.

By: Cristian Lungu | Posted: 19th March 2010

Blogs are the website to use for fast online promotion of your content.

But as always, there is room for improvement. So how can we build a more search engine efficient blog? Here are the basic points you must cover:

1. Search Engine friendly Site Structure

The main feature a website, especially blogs, must possess is rapid access to content for both visitors and SEs.

This basically translates in limiting to a bear minimum the number of clicks from the index page to individual content pages.

Half of the battle is won simply by getting visitors to read your stuff. Then you must seek to prolong their attention span by referencing additional related content with links scattered in the text body.

Just as important, be sure to install the "related posts" plugin to redirect readers towards other pieces of content, once they finished reading the post.

Making your blog look and feel more like a spider web with all sections interconnected helps improve site's overall buoyancy in the SERPs and not only for individual content pages that happens to be better optimized.

Have your blog categorized around top money keywords. As it gains authority it will eventually rank for representative terms whether they're money keywords or subjects for great informational content that generates leads and prospects on an ongoing basis.

However, be sure not to overlap the category pages with tag pages. For instance; if you tag something "dog training" don't include it on your "dog training" category. Keep your categories to a minimum but also compact and laser focused.

2. Link Out to Related Blogs and Build Backlinks

A proven way of increasing authority and trust with the SEs is not to be cheap with linking out to relevant content to yours. Let's face it; you can't possibly know or cover it all.

Search engines don't see with good eyes those little islands of content that try to build back links without giving some of the link juice back to the community.

Dofollow linking should be used when referencing related content. Nofollow tags are getting more and more overlooked, at least by Yahoo and MSN. The reason lies in their failure to effectively fight spam -their very own reason of being, in the first place.

As far as your own back links, these can be created with consistent blog commenting, guest posting on representative blogs in your industry and blog directories submission.
Addressing this last issue, keep in mind that for the top directories a first submission will most probably not result in an inclusion, especially if your blog is newly launched (< 1 year).

Just insist with future submission requests because the lower the acceptance rate the more valuable such a back link is.

3. Stay Away From Duplicate Content

Thanks to a wide range of SEO plugins, onsite duplicate content has stopped being a problem for blogging platforms. In addition to this, Google has improved its technique of dealing with blogs by recognizing blog areas where duplicate content might appear.

Off site dupe content, entertained by content scrappers, can be counteracted and even made it generate some collateral free back links, by simply using absolute linking (vs. relative linking) when referring past content within the text body. This way references remain active even after content was scrapped.

4. Generate XML Sitemaps

XML maps are destined to let search engines know when they can index newly created webpages. Major, major leap forward as compared to static websites that get indexed a lot rarely and with little depth.

The final part of this article on SEO for blogs is published on the search engine optimization category of my educational blog, TrafficCpanel.com.
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Tags: search engines, prospects, money, search engine, serps, index page, relevant content, blog, informational content, spider web, attention span, dog training, buoyancy