Promoting Your product?
By: Radhika Venkata | Posted: 17th April 2005
Promoting Your product? Offer a free ecourse from your web site...
Radhika Venkata (c).
Ecourse is a series of emails sent to the subscribers at a specified
interval. This can be achieved by a follow up autoresponder software
that can be loaded with email messages and it sends the messages at
specified intervals.
http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml
Tips in creating an ecourse:
1. Make your ecourse short like 5 - 10 messages. Too many messages makes
the subscriber lose his focus. If possible keep links to previous email
messages.
2. Divide the topic in to 5 - 10 subtopics. Example if you are sending a
search engine optimization course, then you can divide your topic like-
= Day 1: Search engine friendly urls
= Day 2: Linking from and within your website
= Day 3: Keywords and Metatags
= Day 4: How and where to put content
= And so on....
3. Make a template for the ecourse. So you can just keep content to save
it as day1, day2 etc. Put subscriber info on top like his email, ip, date
he subscribed etc. This way you will be saved from accusations of spam.
4. ALWAYS give some good advice or useful content or tips through your
ecourse. This develops your credibility. People think that you know your
stuff.
5. Keep your resourcebox at the end of each message. Provide a discount for
people who read your ecourse. Put some encouraging words like "Want to get
hold of 'this really works' and 'proven' secrets of search engine
optimization?" ... "20 times of this ecourse for a meager $39.95?"
6. Load them in to your follow up autoresponder at 1 or 2 day interval.
Don't put too much gap between the messages. Subscribe yourself or if
your autoresponder software has an ability to send the all messages to
you atonce and see all the links, format and layout looks OK.
7. Last but not least is, select the topic for the ecoure that is RELATED
to your product or service. If you are selling your search engine
optimization service, write an ecourse about 'Tips on listed in internet
directories like dmoz.' or 'Secrets of Google search results.' etc.
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Radhika Venkata
Subscribe to 'iNet Marketing Ezine' which is completely focused on
Internet Marketing. Receive FREE Ebooks with Resale rights!
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FREE Ecourse :: 30 days Solid work out to increase your online profits!
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Tags: credibility, search engine optimization, spam, good advice, gap, subscribers, email messages, intervals, accusations, free ecourse, encouraging words, metatags, autoresponder software, interval, ec