Massively Increase Web Site Traffic Using Affiliate Programs
By: Tim Buchaka | Posted: 30th May 2007
A sure fire way to increase web site traffic is using
affiliate programs. Visitors will come in avalanches
ready to eye ball your web sites offerings.
Let¡¯s say you have a product you have created and are
selling on your website for $97 (In this example the
product will be an e-Book).
Each person who arrives at your web site pays $97, and
gets the e-book, and you keep the full $97 (less any
expenses incurred i.e. credit card processing fees/
paypal fees, etc).
Simple so far, and this in itself is obviously a viable
business model and literally tens of thousands of e-
Books are sold each and every day using this very
method.
Now what about offering a third party, the opportunity of
selling your product to their customers. Just think about
it for a minute, there are going to be millions of people
who, no matter how perfect your web traffic techniques
are, how high your search engine rankings are, will
never find out about you, and even know that you have
a product for sale.
Wouldn¡¯t it be great if you could get other people to
market your website to their customers free of charge?
(with you only having to pay them a commission if and
only if their customer actually purchases your product).
Think of all the extra sales you would make (remember
these sales are likely to be purchased by people who
may never have found your web site, so they are
actually bonus customers, and any purchases they
make are extra bonus sales you were not likely to have
made).
Virtually any product or service can benefit from having
an affiliate program, as it means you have another
person promoting your website for free, and you only
pay them for results (a sale). Ultimately you get a lot
more people.
Assuming you have captured your customers email
address during the sales process, then not only have
you made a sale, but you now have a customer you can
promote more products to in the future! One of
Marketing 101¡¯s golden rule is that it¡¯s far, far easier to
sell to an existing customer than to a brand new one.
After all they loved your product enough to buy it, right?
It's likely that you will have a higher percentage of sales
from your affiliates visitors because (hopefully) the
affiliate has already pre-sold his customers on your
fantastic product. The affiliate has hopefully built up a
solid reputation from his customers (who more than
likely have purchased from him in the past) and
because he has recommended your product, they come
to your website already pre-sold that your product is a
decent and worthy one.
Remember you now have a new customer who you can
market to in the future, and it's more important to focus
on this, rather than the commission you have paid.
Affiliate programs can be a fantastic way to leverage
power by using other people to supply you with people
which ultimately brings more people to your web site.
With no upfront costs, and payment only if a sale is
made, you really can have your cake and eat it too.
About the Author
Occupation: Software Developer
Tim Buchalka has been a software developer for twenty years, and has been on the Internet since the early 1990's. His goal is to educate as many people as possible on techniques to dramatically increase the number of visitors coming to a web site. He has a free 20 chapter web traffic resource guide available at www.overwhelmingtraffic.com
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Tags: third party, search engine rankings, affiliate programs, web site traffic, web traffic, promoting your website, e book, credit card processing, affiliate program, bonus, golden rule, offerings, e books, tens of thousands, paypal, marketing 101