How to save and organize your marketing data accur
By: Detlev Reimar | Posted: 18th December 2004
How to save and organize your marketing data accurately
© by Detlev Reimer
If you are little bit like me when I started with Internet marketing, you'll
often find yourself searching for your special bookmarks or free
ebooks/articles and software you downloaded. Being subscribed to more than
20 ezines in the area of Internet marketing, I'm living proof that pieces of
information which are really useful to you, can pile up very fast.
If you don't have a system how to organize all the resources you've read
about or articles you would like to use in the next issue of your ezine,
you'll get lost. It takes some time to prepare the points which I will
mention in the next sections of this article but it will be definitely worth
it.
1.) Organize Your Harddisk And Directories
If you know how to create partitions (so you don't just have a C: harddisk
but you can also have D: , E: etc.) on your harddisk, you should definitely
do it. Create a partition called "Marketing" and save all your relevant data
into separate folders on this "Marketing" partition. If this is not
possible, create a main directory called "MARKETING" on your harddisk C.
The way I do it is the following :
I name my directories in order of importance e.g. 01-Ebooks, 02-My websites,
03-Marketing-Soft- ware 04-Web Design-Software etc. Then I create
subdirectories within the new folders. This means, in your "Ebooks"-folder
create a directory for 01-Copywriting , 02-Viral Marketing , 03-Writing
Sales Letters etc.
Every time I save relevant information to my harddisk, I also take care it
is saved into the right folder. Conclusionally, if I save an ebook about
Copywriting, I save it in the appropriate subfolder which would be e.g. D:
01-Ebooks01-Copywriting and last but not least the file name
"copywriting.pdf" .
2.) Organize Your Bookmarks
Perhaps you are doing this already but nevertheless, I want to tell you how
to improve the effectiveness of your bookmarks. If you surf the web almost
every day looking for useful information, you'll find dozens of web sites to
be added on a regular basis. In this regard , with your bookmarks, you
should apply the same principle like described above with your harddisk or
you'll never be able to find important bookmarks again.
I personally know some "specialists", some friends of mine, who had been
saving all their bookmarks into the root directory of their bookmarks
folder. When I asked them for a special web site, they didn't remember where
they got it....
You'll need at least one main folder "MARKETING" or you'll mess up these
bookmarks with your private bookmarks e.g. for sports, hobbies, movies etc.
etc. Within this main folder, you should create folders for example:
01-Autoresponders, 02-E- books, 03-Newsletter-Articles,
04-Ezine-Directories.... and the list goes on.
3.) Make regular backups
Do you publish an ezine yourself ? If yes, then you'll know how important it
is to save your most important data in regular time intervals. Just imagine
your computer crashed and you had lost all the names of your
subscribers.....or articles you had pre- pared . This would be catastrophe
in most cases, can you afford this ? You would have to start from zero
again.
Or another vision.... You just paid a hundred bucks to get the new ebook of
XYZ and you did not save it elsewhere than on your harddisk. A defect on
your harddisk, a windows-crash or a simple virus that infected your computer
, can make this horror-vision come true. So be prepared and save your data
(login information/book- marks, important e-mails, articles your wrote or
recent news- letters and ebooks) to a portable disk or write it onto a
CD-Rom.
Do this in regular time intervals (e.g. every Saturday) and you will be on
the safe side.
About the Author
Detlev Reimar
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Tags: ebook, little bit, internet marketing, ezine, web design software, living proof, viral marketing, software etc, sales letters, relevant data, copywriting, ezines, next issue, partition