Effective SEO Techniques in the Google Caffeine Updated Era
By: Chris Wilson | Posted: 13th August 2010
Webmasters across the world particularly those who are engaged in doing Google SEO and Google Optimization for their clients may be particularly concerned about the latest changes made by Google in its algorithm which is popularly known as the Caffeine update. It's a major change and paradigm shift so to say as far as Google search engine result page ranking is concerned. The entire ranking pattern of Google has changed quite dramatically.Google is giving more emphasis on fresh result and websites, which regularly updates its content.
What it means is that the way we have been doing SEO so far will no longer work. Web Marketing Companies need to make the necessary adjustment in their SEO strategy in this Caffeine updated era. SEO Optimization Company need to make some changes in the way they have been doing On and Off page optimization of a website. However there is no need to panic. SEO Optimizer or SEO Experts who work in the Organic SEO Company are very much capable of handling this new challenge and rank a website following this new ranking system. Following are listed some useful SEO tips which will stand them in good stead in this caffeine updated era.
While doing On page optimization of a website the Best SEO Companies need to be a bit more tactical. They should ensure that they don't use the same Meta tag over and over again in different pages of a website. This will inevitably invite penalty from Google. Each and every Meta tag should be unique. Don't copy the Meta tag of any other website. This is also a grave offence in the eyes of Google. The Meta title should contain the keyword but overdo it. It should be short, simple and clear. Don't use any hype. The ideal length of the Meta title is 70 character including spaces. The Meta description also should not be hype or a sales speech. It should be clear, concise and compact. It should contain the keywords but here again don't overuse it.
Lastly the Meta keyword part, which should contain only those keywords, those are present in the content of the page. If there is no similarity between the keywords that are present in the Meta keyword section and those that are present in the content of the page it will inevitably invite penalty from Google. Don't populate your Meta keyword section with a junk of irrelevant keywords because that will heavy penalty from Google.
In the Caffeine updated Google SERP clear preference is given to the domain names, which contains the keywords. Therefore it's advisable to opt for a domain name, which contains the keywords. Also keep in mind that the domain name url should never contain hyphens and spaces. Hyphens can be used in the keyword basis page but not in the domain names. No special character should be used in any url. Try to keep the urls short and simple. Thus domainname.com/keyword.htm will work perfectly.
Another very important thing is the use of keyword on a page. To achieve higher ranking for a particular keyword it's always better to focus on one or two keyword per page. It will help in establishing the keyword focus of a page and will enable the search engine to give it a higher value. Moreover if a keyword is used in this way its value will not be diluted. Also use one or two variation of the keyword to make it look natural. Content should be written keeping the readers in mind and not the search engine.
What is your Main Objective of your business? Promote. you need to make that search engine friendly so your site can reach a good result of major search engine. Then you 'll get it more traffic for your business growing.If you are thinking about we are able so get SEO Analysis Report On Your website Which We are providing completely Free Of Cost at Best SEO Company - google SEO.
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Tags: google, meta tag, algorithm, meta description, hype, seo company, meta keyword, seo experts, page optimization, search engine result, offence, marketing companies, paradigm shift, stead, optimizer, new challenge, optimization company, work web, keyw