It was only a year ago that Peugeot, the producer of Peugeot oxygen sensor introduced the 207 in France and into the main European markets. It also became the fourth entry of Peugeot in the European small car market segment, along with the 107, the 1007, and the 206. And today the introduction of the 207 SW with its outdoor charm rounds up the 207 range.
An expanding range
The 207 SW which will be available in July is expected to broaden further the 207 range that has earlier launched a hatchback version. And like the 207 CC, the 207 RC together with the three and five door hatchbacks earlier introduced will also help in strengthening the 207 range.
The 207 SW is also seen to follow the footsteps of the 206 SW which has become the best selling estate car in the French and European B2 segment starting from its introduction in 2003. The 207 SW compared to the 206 SW has benefited immensely from the generation leap since it will be able to expand its target customer base with a number of new features.
Peugeot’s sale forecast for the 207 SW:
Peugeot is expecting that the first full year of 2008, the 207 SW would at least contribute 18 percent or 98,000 units of the total sales of the 207 models. The breakdown of sales will be—petrol to contribute 44 percent and diesel to put in 56 percent.
The 207 SW is to be produce exclusively at the POISSY manufacturing site, which has the capacity to produce 460 units a day. The production of the 206 SW was ended in January 2006.
Commercial launches
The 207 SW will be simultaneously introduced in July 5, 2007 in France, Great Britain, Italy, Spain, and Portugal but will be made available in July 12 in Germany. For the other European markets the vehicle will be launch in September.
The advantage of the 207 SW is that it will be entering a market segment that is continuously growing, increasing from 26.2 percent of the total European market to 30.5 percent. The model mix has also changed significantly during this time. The hatchback models has decreased from 95 percent of the B2 segment in 2000 to 82.4 percent in 2006 on the other hand the people carrier models have increased from 1.8 percent to 12 percent, cabriolets have also rose from 0.1 percent to 2.8 percent while estates remained steady at 3 percent with only a slight increase to 3.6 percent last 2004.
207 SW a practical and versatile option
The 207 SW is growing at an increasing rate which is good since it indicates high desirability of the range. After the three and five door hatchback and the coupe cabriolet, Peugeot will now be introducing the SW. Each of the models at the range acts as a silhouette possessing the strength of the 207 design but still maintaining their own individual personality. The SW will round up the 207 range especially with the appearance of the hatchback.
The new 207 a blend of one and both at the same time
The new 207 is easily recognized through its strong lines and dynamic character and yet benefiting from the exactness of its design and the visible quality of the car. The SW, according to Peugeot stands for express space, light, and well-being. And thanks to the glass panoramic roof, practicality, and modularity which are all contained within a well balanced, stylish design.
The 207 aims to attract a customer base that leads a “full and busy life” and who appreciates the space and versatility offered by the new 207 compact vehicle---customers ranging from young families to those in active retirement who enjoys the outdoor and social interaction.
What to expect from a 207?
Here is the list of features that the 207 offers:
Tags: european markets, market segment, customer base, footsteps, target customer, launch, models, leap, new features, spain, small car, oxygen sensor, great britain, car market, diesel, portugal