Search Engine Optimization UK

By: Victor Smithston | Posted: 15th June 2007

SEO: search engine optimization is a process of increasing the quality and volume of traffic to a

web site from “natural” or algorithmic search results from a search engine like Google. The rule

of thumb is that the higher a site “ranks” in the search engines, the more visitors the site will

receive.

SEO is characterized as a marketing strategy by exploring the ranking algorithms and discerning

tactics for increasing a site’s relevancy, thus earning higher ranking.

At Dolphin Promotions in the UK, SEO has taken a special turn. They employ what is now known as

the DP4 System to SEO. Here is an overview of this impressive four-stage system:

1. Discovery: This is dubbed the most important of the four steps of DP4. It is the analysis of

the target market for which your website is developed. Over 350 million inquiries to the top ten

search engines will be explored to ascertain how your site stacks up to others in the same

marketplace and why.

2. Diagnosis: 86% of all web pages are discovered and visited as a direct result of being listed

on these ten search engines. Therefore it is vital that your site ranks. Specific keyword sets

are devised and revised for your site considering the results of these inquiries.

3. Development: At the point that strategic keywords and phrases have been developed, an

inclusive strategy is devised to include these to develop your site’s ranking

4. Delivery: At this point your site has been honed into a vital entity ready for promotion

expenditures. The team of professional administrators at Dolphin Promotions then begins gaining

exposure for your site and submitting it to the scrutiny of the major engines. Followed with

frequent re-optimization procedures, your site will begin to experience successful rankings.

Written by Victor Smithston. Find more information on
http://www.dolphinpromotions.co.uk/dp4.asp> Search Engine Optimisation UK This article is free for republishing
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Tags: google, rule of thumb, algorithms, search engine optimization, marketing strategy, relevancy, target market, search engine optimisation, stacks, dolphin, four steps, scrutiny, system 1