The Seven Step Marketing Plan
By: Joel Christopher | Posted: 24th July 2007
Now you don’t need to shell out $4000 a day just to get an idea of how Jay Conrad Levinson’s
Seven Step Marketing Plan works. This is a must-have for every budding Internet marketer. These
are things you have to think over and write down before you go about your business.
Purpose
What is the purpose of your business? This will be your guiding star when it comes to building
your business. Your purpose is very important so that you will be able to anchor yourself
effectively in the business. Most businesses are created to fill a need. What particular need
will your business fill in this big world where purchases are being made left and right?
Benefits
What benefits will the people have in your business? If you were to put yourself in the place of
your customer, what will he see from your business that will be most useful to him? Remember, you
cannot expect to get people’s attention unless they get to benefit from you.
Target Audience
This is also another important question you must ask yourself. Who is your target audience? You
cannot just aim your arrows without the right target. In order to be very efficient in what you
do, you need to focus your attention somewhere specific. You will not be able to get too many
subscribers if your business is too general.
Marketing Weapons
What will you be using to be able to achieve your ends? Will it be heavily on affiliate marketing
techniques, display ads, Ezine ads or the like? You can’t have everything, especially when you
are starting out. So the best way to maximize your resources is by means of naming which of the
techniques you would choose to focus on for your business.
Niche or Sub-target
A target audience is a general group of people you want to give your services to. A sub-target or
niche are the particular sub-group within the wide group you have chosen to cater to.
Identity
You are not the only one in the world who chose to aim your services at that particular target
market you have pre-selected. So if you really want to stand out, you must have that trademark by
which the people will remember you by. What will be your business identity? What will you be best
known for in the business you have chosen to put up?
Budget
This caps off the seven steps to marketing. The budget aspect is the border which sets the scope
of your marketing capabilities. How much are you willing to shell out for your marketing venture?
If you are to market with higher degrees of scale and technology, you will be expected to give
out as much.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The
Masterlistbuilder. To find out more on how you can triple your leads, sales and profits. Go to
http://www.Masterlistbuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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Tags: internet marketer, target audience, marketing plan, subscribers, marketing techniques, target market, arrows, affiliate marketing, general marketing, weapons, business purpose, business niche