Cliffhanger Effect for Your Email Messages
By: Joel Christopher | Posted: 24th July 2007
The cliffhanger effect for your email messages is a very important factor in your internet marketing business. You will find that your email messages get a host of benefits it would not have if it were any longer than what an average email user can handle. A short paragraph with ample white space is very viable for a variety of reasons. You will find that there is so much more to being a good internet marketer. It also boils down to your ability to make efficient use of your time and your prospects’ time by communicating everything you need to tell them in the shortest and simplest way possible.
Keeping it short makes them want more.
When you are already giving everything in a single package, there is no longer any thrill for your prospects. You will have to have them follow the next installment so that you will build excitement and have them want to know more about what you have to give. The suspense will condition their brains to wait out for your next announcement or message in their inbox and this will really be a good way to elicit response from them in the most effective manner. Also, you will not run the risk of rendering your readers information overload. Remember that it is always one step at a time, so do not bombard your prospects with information unless they ask for more.
You do not get classified as spam
When you say everything concisely, not only does it keep your reader’s interest and provide an element of suspense, but is also does not get classified as a spam message. Few people these days would bother reading something extremely lengthy. They will think it is a waste of time. Even if their software do not exactly classify your message as spam, your readers might opt not to read whatever you are sending them because of the length. That is something you would definitely want to avoid.
You get the best of the time of your readers.
Once you have established to your reader that you will not eat up his time, that you are not spam and that you are not complicated when it comes to expressing yourself, you actually get the best of his time. You do not just get the best attention of a reader at any time unless you have proven yourself worthy of the time he or she is willing to give. The shorter your message is, the better it will be for your reader.
Remember that it is not just in email messages that you can apply the cliffhanger effect. You can also do that in form of audio, video or other materials you use to follow up on your prospects. The most important thing, in whatever medium you use, is that you don’t go overboard in following up and at the same time, get to express yourself in the best possible way at the shortest time.
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
This article is free for republishing
Printed From: http://www.articlealley.com/article_189345_3.html
Back to the original article
Tags: efficient use, prospects, internet marketer, internet marketing, paragraph, waste of time, inbox, email messages, element, risk, white space, excitement, step at a time, brains, suspense