PIPE$ for Success
By: Joel Christopher | Posted: 24th July 2007
Knowing and marketing to your PIPE$ is the first step to Internet Marketing success. Let us look more closely to these PIPE$ and know what exactly they stand for. The PIPE$ will serve as your base to be able to carry out your Internet Marketing activities effectively. There are five steps to Internet Marketing success, but one of the most uncompromisable aspects of these steps is the way you know and handle your PIPE$. Let us inspect what this PIPE$ stands for in depth before you start out with your own Internet marketing business.
P is for Passion
You must be able to have passion for what you do, first and foremost. The passion will propel you to do things you would not otherwise be capable of doing if you are not as passionate for the endeavor you chose to labor in. The passion will manifest in all your actions. People are attracted to extra milers who are passionate with what they do and are pulsating with activity and life.
I is for Ideas
Your ideas are valuable in your business. You must be able to organize these ideas effectively and see which of these ideas will work best for your Internet marketing business. Ideas may come from individual thinking or brainstorming with a group. The most important thing is that your ideas must be aligned with your main goal for your business.
P.E. is for Personal Experience
Your personal experience is a rich well of expertise. You become an expert to some degree with things you have directly experienced. The emotional correspondence of personal experience is definitely different as compared to being an outsider trying to sell products. You must be able to relate well with people, look beyond what you are selling and empathize with your target market.
S is for $ or profits!
The business you are building must also be profit-oriented. All drive and passion without generating income will still render you unable to last long in the Internet marketing business. If you strike the balance between doing what you love and earning from it in material aspects, you will definitely find yourself in a lucrative venture that you will not trade for anything else.
Marketing to your PIPE$ is just the first step in traversing towards Internet Marketing success. If you are well able to harness the power of your PIPE$ to improve you and your business, you can definitely hear success knocking, or rather banging, at your door!
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
This article is free for republishing
Printed From: http://www.articlealley.com/article_189347_3.html
Back to the original article
Tags: brainstorming, personal experience, own internet marketing, main goal, profits, target market, passion, correspondence, five steps, business ideas, endeavor, outsider