Purpose for Your Marketing Plan
By: Joel Christopher | Posted: 24th July 2007
Having a purpose is the first step in the marketing process, as stated by Jav Conrad Levinson. Many people have tried to define purpose in its purest from. Some people find their purpose handed over to them in a silver platter. Others had to go through much of the years of their lives just to find out. There are many truths to consider about purpose and its relation to your business.
Your business purpose must be aligned with your personal purpose.
There will be that generic conflict of interest in your business if it is not aligned with your personal purpose. You must first be able to get an idea of what you want to do with you life before you actually get to do something else that will benefit other people. The more linked and consistent they are with each other, the less adjustments and conflicts you will encounter.
Your purpose for your business is what will sustain you.
Your purpose will help you get through the ups and downs of your business. If you have a purpose, you will have a target destination, and all means by which you travel will be in accordance to getting to that purpose you had in mind.
The purpose is very important in the sense that it will give you a clear idea of where you are headed and will consequently intuitively lead you to the easiest way to accomplish it.
A business without a purpose is a business that will get nowhere.
If you are putting up a business out of whim or fancy, you cannot expect it to go somewhere. That purpose will keep you grounded. As you go about your business, you will find opportunities to deviate.
There will be so many offers, so many things that will demand your attention. The sense of purpose in your business will help you discern which of these things are worth investing your time upon, and you will do better with such a clutter-free mindset.
It is best to simplify your purpose and take it from there.
The problem with most people is that they complicate their purpose from the very beginning. When they are not getting there, they get frustrated and give up the purpose altogether.
Spreading yourself too thin is a common occurrence among the idealistic, and they end up at the end of the game because they are not well able to manage through the frustrations that come with impossibly high standards.
Writing Down your Purpose Increases Its Likelihood of Being Successful. Your purpose is three times more likely to be accomplished when you write it down. That way, you won’t be able to forget it quickly.
When you merely a mental note of it, there is little chance that you will be driven to work on it. But if you write it down and place the phrase in places that you see on a daily basis, you will be less likely to do things that are contrary to your purpose.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The Masterlistbuilder.
To find out more on how you can triple your leads, sales and profits.
Visit MasterListBuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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Tags: ups, many things, marketing process, mindset, ups and downs, clutter, conflict of interest, business purpose, whim, conflicts, sense of purpose, personal purpose