Internet Marketing Ventures - The Role of The E-Course
By: Joel Christopher | Posted: 25th July 2007
It is not called an Information highway for nothing. The Internet is rich in information and most people who surf online are after products, information, services and a host of other things which can help improve their lives in many ways.
If you are a well-meaning Internet marketer who is eager to earn some from this huge market of possibilities, you must be able to learn the tips and tricks of the trade. One of the more famous techniques the best internet marketers use is the E-course.
The E-course is some sort of mini-course that is aimed to follow up on prospects in a more profound way. Why profound? Well, for one thing, it is a notch higher than weekly tips or Ezines. It is actually a course that your prospects subscribe to and follow. It is a series that they have to complete and can be done either in audio, text or video format.
Some people offer free mini-courses as a way to let the prospects have a taste of the better things that they could get with a paid subscription. Others give an excerpt or two from their products and divide it into chunks. These chunks are then emailed one by one at a regular interval.
Now, where does internet marketing come when you are giving away part of your material for free? The thing is, people who are genuinely interested in what you offer are more likely to want the complete package or a viable sequel to whatever you have given off for free.
Once you have convinced them that it is worth their time and effort, you can give them offers to buy the whole product at a discounted price or whatever way you deem appropriate for your target market.
Most people online like freebies, and a free learning course to precede a paid course is some sort of condition that will help you have your name and business established to your target market, build trust and confidence in your qualifications and skills (depending on the quality of the content of your mini-course), and this is something that prospects can easily refer to their friends and have it easily spread in their networks.
You get all that free publicity because of a freebie. And when you have your prospects hooked with your material, they will be more than willing to pay for the next portions of the text you sent them.
In this business, you got to give some of your stuff before people actually take the plunge to buy from you. Having a mini-course makes you more credible. It communicates to your prospects that what you are offering them is for real and they are not to be scammed.
Getting them to sign up for mini-course helps the prospects warm up to you more and will really help if you want to pursue a longtime career out of this one. Among many other things, your E-course must be very substantial. If at all possible, you choose one of the best parts of your products to give out in your mini-courses so that it will really generate positive response.
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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