Effective Internet Marketing – 4 Things You Must Test in Your Website
By: Joel Christopher | Posted: 25th July 2007
You will have to do a lot of things in the internet marketing business, but you must also take your sweet time to test. Testing is not a one-time thing. It must be done on a regular basis. How do you make sure that you are doing the right thing and getting the right improvements? You test it.
Having the ability to consistently test whatever change you introduce to your website renders you the power of being able to compare different techniques. See and decide which works best for you. If you are really bent on succeeding, you must be open to the changes you may have to make frequently as a result of your various testings in your websites.
While there are tried and tested techniques for you to follow, coming up with your own style is probably one of the best things you can have as an Internet marketer.
There are many things to test in your website, especially if you are just starting out in the business. Here are a few things that may demand your testing skills as an internet marketer.
Squeeze Page
You must test your squeeze page, if you do have on in your website. Squeeze pages are quite useful in getting desired information from your prospects. So you must always test how efficient your squeeze page is, and be willing to make the necessary changes to it should there emerge to be a better way of presenting yourself in your squeeze page.
Brand and Positioning
You must also test your brand and the positioning of the elements in your website. Has a focus on a certain element improve the viewability of your page? Did it have more response from your prospects? A good way of testing how you are faring is checking how you are doing as compared to your competitors in your target market.
You must be willing to reinvent for a set period of time and check for results. Apply which gained the best results, but don’t forget to take into consideration other factors. The biggest mistake to do when testing is to isolate your system amidst a host of other factors that may have contributed to the feedback you received.
Viability of Your Offers
Your offers must also be tested. Did it bring in more buyers or did it get ignored? You must be able to check which of your buyers for the time frame your specified came as a result of your offers. Be it a discount, or an all in one package, you must be able to test whether it worked or not for your prospects.
Frequency
Frequency plays a big role especially when you are following up on your prospects. How often must you follow up? Will you try weekly or once every few days? Test which works. Be open for specific feedbacks from your prospects.
Encourage your prospects to give you feedback with your frequency of keeping in touch with them, as well as other factors that you can modify to suit them better.
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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