Internet Marketing – 3 Elements that Generate Customer Response
By: Joel Christopher | Posted: 25th July 2007
Here’s a scenario:
You start out, you automated effectively, your autoresponders are working perfectly fine, you have set your goals, you laid out your marketing plan, you have made your site visually appealing and useful to you, you have listed, you sublisted and sharply segmented it via the triple SSS method, and you may have talked to more people now than you have ever talked to in your entire life.
But something may be amiss and you find yourself unable to get as much response as possible.
So here’s the question:
What is it that makes customers respond more?
This is a question most newbies to the internet marketing business are privy to asking. If you are really aspiring to do well and be part of the 5% of those who succeed in this business, it might do you a lot of good to reflect on the elements that generate customer response.
Recency
The more recent a customer buys from you, the more likely will he buy again from you. This is an intuitive reaction, some sort of reflex of the human psyche when it comes to buying habits. The thing is, it will be so much easier for you to generate response from those who just bought some of your products.
This will definitely call you to be able to update yourself frequently on those who recently bought from you. Harness the opportunity of recency and generate customer response.
Frequency
The more frequent a buyer is, the more likely is he going to buy again from you. A person who purchased ten times from you is so much more likely to purchase from you as compared to a person who purchased two or three times from you.
The frequency is an important factor in generating response, as it is important when you do your followup. You must be able to make use of this concept. Take good care of those clients who buy from your frequently. Always provide them with your packages, the best of your offers and possibly, rebate or discount offers to keep them buying from you.
Monetary
Ultimately, the barometer of one’s customer ability to respond is in his or her monetary capability. Can he afford your products? If you find a customer well able to buy your most expensive products, then it is established that money is no problem with them and you are by all means entitled to sell him a lot of things without being disappointed that he would not be able to buy them.
The monetary aspect is very important because you will go so much better if you get to have a huge purchase than have a series of minor ones. Of course, if you can have both kinds of purchases coming in your site, then go ahead and take advantage of that as well.
In the future, you may find yourself able to generate more customer response. But these three are surefire ways to generate more customer response.
It does not matter at what level you are in your business when applying these techniques. Whether you are a newbie or a seasoned internet marketer seeking some ways to generate the best customer responses, these three methods of recency, frequency and monetary are quite ideal.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder.
To find out more on how you can triple your leads, sales and profits. Visit MasterListBuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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Tags: internet marketing, marketing plan, elements, autoresponders, three times, buying habits, newbies, human psyche, reflex, barometer, customer response, custome