List Building Technique - Develop Your Unique Selling Proposition (USP)
By: Joel Christopher | Posted: 25th July 2007
Unique Selling Proposition or USP, also known as USA or Unique Selling Advantage, is another important aspect of marketing that you have to consider properly. If you think you are prime to do business, then you must have some USP to help launch your career as an internet marketer.
There are many things to consider as you develop your USP, and you must be able to learn these by heart before you really gain something substantial out of your USP or USA.
It is a matter of Dominance.
You must make your USP as if you are the only solution available for the problem. You no longer think of keeping at par with your competitors (although you still secretly make note of that), but you actually position your mindset in a way that it seems you are the only one who can fill your target market’s need. This is the best way to concoct a viable unique selling proposition. You don’t just aim to get a part of the consumer pie. You aim to dominate.
It begins with a Killer Headline.
You cannot expect your consumers to buy from you or trust you if you haven’t gotten their attention. Love begins with one hello, as the song goes. But that hello must come with a bang for it to be heard loud enough for your target market to hear.
It will take months or even years to perfect.
The thing about people who try to make up their USP’s is that they think that with just one sitting they can concoc the best USP. On the contrary, having a good idea does not equate to success unless you work on it. The perfection of that USP needs to be tested, refined and tempered by elements of time and hard work.
It will have to be filled with benefit laden statements.
The good USA or USP must be bordered with benefit laden statements in order for it to sell to the market. The marketability of your USA or USP heavily depends on how it will seem beneficial to your target audience.
It can sometimes come from out of the box.
Out of the box thinking can actually bring the best USP’s. It does not have to be your idea. It can be something casually pitched in by a friend or a family member, who are not as immersed in the business as you. Out of the box thinking may or may not work, but it already has the advantage in the sense that it is out of the ordinary and something that other people in the same field might not have seen.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder.
To find out more on how you can triple your leads, sales and profits. Visit MasterListBuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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Tags: internet marketer, marketing, target audience, many things, unique selling proposition, marketability, elements, usp, target market, consumers, love, heart, dominance, mindset, contrary