Internet Marketing’s Cross Selling Tactics
By: Joel Christopher | Posted: 25th July 2007
What is cross selling?
There is really no clearcut definition on cross selling, but it is one effective technique when it comes to internet marketing. It is the process by which you identify the customers who are interested in a certain set of products and then you go and branch out by means of selling similar material.
This is the trend when it comes to Internet, be it in surfing for information or for buying products. You try to find one area, and then you end up purchasing and getting something else completely different.
Cross selling is the tactic which harnesses that natural inclination of Internet users to deviate from their original object. In a way, you may consider that distraction, but if it is closely related to what they were seeking, then that is not too bad.
Why it works
As mentioned earlier, you will find that most people are very flexible when they surf the Internet for various stuff. For the layman, it may seem like a random series of clicks. But from the vantage point of an internet marketer, you will find that you can actually make use of this seemingly “random” series of clicks of your prospects into a trail to your internet marketing success.
You will find that most people who buy products related to what you are selling are more likely to help bring their prospects to your page, if you link up and be open for mutual cross selling of products. The beauty of cross selling is that it is both an instant sale and a follow up all rolled into one.
How you use it
Cross selling can occur by linking up and making your autoresponders correspond to it. All your programs, your Ezines, your mini-courses and all other techniques of following up your leads may be used to cross sell.
Harness also the power of other people who are working at your target market, make business ventures that will enable you to cross sell to their websites.
Combined leads are more powerful than relying on the list you have made for yourself. Be confident with your cross selling techniques so that it will really work well with you.
When to use it
You can cross sell in the beginning, but most internet marketers find it viable to cross sell when they have already established themselves in their target market. This is really understandable since you’ll find that people won’t be willing to make tie ups for cross selling if you haven’t earned their trust yet.
To cross sell is somehow one of the best ways to do followup. You may get tired of doing the same old thing. Prospects also need a bit of variety, and you can provide this and at the same time maintain your internet marketing savvy by means of creative cross selling of your products.
Another obvious advantage is that you will actually get to expand from within your range.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder.
To find out more on how you can triple your leads, sales and profits. Visit MasterListBuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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Tags: prospects, internet marketer, internet marketing, ezines, tactic, internet users, layman, autoresponders, target market, business ventures, natural inclination, distraction, cross selling, vantage point, mini courses