The Benefits of Podcasting
By: Joel Christopher | Posted: 25th July 2007
Whether you believe it or not, iPod just redefined internet marketing by means of the proliferation of Podcasting as a technique for following up on prospects.
If you are like most non-technical people who are purely harnessing the Internet for marketing purposes, you might find it a hassle to type too many words just to sustain an Ezine, Webzine, announcement list or set of weekly tips. Audio is your ideal option, and this is where podcasting comes in.
Making a podcast broadcasted all over the Internet is really not that hard. All you have to do is upload your audio file in those podcast websites and you will gain an instant audience. There are so many benefits to podcasting and this might make you consider adding podcast to your Internet marketing weaponry.
Benefit Number 1: People do not have to listen to it in realtime
If you make use of podcasting to follow up on your prospects, it will be delightful for them since they will not have to be online to hear what you have to say. Once the prospects download the material, they can listen to it anytime they want. The thing is, the audio file just follows them, and they have greater sense of control with when and how they are to listen to it.
This is really very convenient and favorable especially for those who are always on the go and do not have the time to stare long hours in front of a PC screen just to hear about a latest product. Not everyone has the stamina to do that daily.
Benefit Number 2: It is an instant product
Once you have your podcast, you instantly have a product to sell. You do not just get people to listen to you even when they are offline, you also have something to sell them with. If you use podcasting in your business, you will find that you will have so much more to add in your roster of products.
Benefit Number 3: It can never be accused of being spam
People sometimes subscribe to Ezines and Webzines but when they do receive their subscriptions, they delete it without reading it. Clearly, the value of time is so high these days that you can’t bank on your prospects to be reading every single thing they receive in their bombarded email inboxes.
The beauty of having a podcast is that it completely bypasses email. It will never be accused of spam, and it will not be painful for the prospects’ eyes.
Benefit Number 4: It increases your back links
If you are notorious for making use of podcasts, you will generate more link backs from podcasting sites. If anything, the podcasting sites are very popular, perhaps even more popular than your site. But if you are able to get those who visit the podcast sites to click on a link to your site, then that’s double the viewers and more opportunities for prospects in your turf.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder.
To find out more on how you can triple your leads, sales and profits. Visit MasterListBuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
This article is free for republishing
Printed From: http://www.articlealley.com/article_192070_3.html
Back to the original article
Tags: prospects, internet marketing, benefit, audience, ezine, subscriptions, hassle, number 1, proliferation, podcasting, podcast, stamina, weaponry