Search Engine Optimization Knowledge Article: Keywords mp3
By: fastforwardseo | Posted: 26th July 2007
In Keywords mp3 I'm going to demostrate just how easily you can find lucrative keywords and create niches deep inside even the toughest markets.
As a starting point I did a simple google search for mp3: there are 651 Million competing results! The top ranking site is mp3.com, it has a google pagerank of 8, which means that google ranks the importance of this page at the same level as google's own home page! . So, unless you have very deep pockets and a lot of time on your hands, or you own google, you're not going to be # 1 in google for the keywords mp3 anytime soon.
The devil take the Hindmost
Have you ever heard the phrase "The devil take the hindmost"? According to medieval legend the devil had a school in Salamanca where the final test for graduating students was to run through a subterranean hall. The slowest, or hindmost, student was captured by the devil and became one of his infernal imps. Ok well we're the devil in this analogy and were looking for the trailing end of the keywords to become our little search engine imps!
A little more research using Wordtracker Competition Search Automation shows me that the Keywords mp3 are searched for approximately 5300 times in a 24 hours period across all the major search engines, unfortunately, with all that competition, we're not going to be able to grab the front runner imps for keywords mp3.
So lets take a look at the "hindmost" of the keywords mp3 has to offer. Right at the back we have phrases like "hellyeah you wouldn't know mp3 free download",more devilish references, perhaps I should rename this article Satanic Engine Optimization! There are a few phrases like this one: with Zero competition, but they're only searched for 10-20 times a day they're unlikely to generate much traffic for our site based on the keywords mp3 theme. Incidentally, while they're not going to be great primary keywords these low competition phrases make good secondary keywords: If you have a high traffic page an extra 20 hits a day is always worth the addition of a few "on theme" phrases to your article page.
What we need then is some kind of middle ground, phrases with low competition, but with enough people looking for them to make it worth our while to put in the work to optimize a page with them. As you know I use a tool called Wordtracker Competition Search Automation to do my research, then I import those keywords into another application called KRA, which helps me to filter them to find these low competition/high demand phrases. I imagine you could use a database or spreadsheet but I wouldn't know where to start.
So I've imported my keywords mp3 data into KRA and sorted it to identify the types of keywords we want. Top of my list is the phrase "erotic cams audio", I have to say that I don't have any idea what products might fit that niche (I'm not sure I want to.), but every day there are over 500 searches for that phrase, and no-one else is targeting that traffic. In fact the top 6 results in my search are all to do with "erotic audio" and they have over 3000 searches a day with no competition. If you have any idea what it might be there's a big untapped market out there for erotic audio!
If you're mp3 business is a little more mainstream how about the phrase "music with no lyrics" that sounds a little more up my street. With 1412 searches in 24 hours it's pretty high traffic too. The competition is higher, with 500 competing sites, but I have a way to make a lot of that competition disappear.
I do a search at google: intitle:"music with no lyrics". That search tells me how many pages have that specific phrase "music with no lyrics" in their title, because the first thing you do when you optimize a page for a keyword is put that keyword in the title. The intitle search filters out all the "accidental" results and gives you your true competition.
The number one result for this phrase is on a site called "give-presents-find-gifts.co.uk", it has zero page rank and the excessive use of hyphens in the url suggests they're not really into SEO. There are maybe millions more phrases like this one that are just waiting to be exploited by someone with the tools and the knowledge to do the keyword research properly and optimize a site, so what are you waiting for?
Ian is the developer of Wordtracker Competition Search Automation, the software that saves hours by completely automating the Wordtracker Competition Search. A free demo version is available by sending an email to ian@fastforwardseo.com and will soon be offered to all subscriber to Ian's free Search Engine Marketing newsletter. More articles and SEO advice is available at Ian's SEO Blog
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Tags: google, phrases, phrase, google search, search engine, major search engines, google pagerank, analogy, automation, engine optimization, niches, devil, deep pockets, secondary keywords, final test