Internet Marketing’s Triple M Strategy: Message to Market Match
By: Joel Christopher | Posted: 27th July 2007
If you have done the triple S and sucessfully sharply segmenting your sublist, then another triple treat would be most appropriate as a followup to your triple S strategy.
The triple M strategy stands for message to market match. It is mainly composed of three parts, and this is also one of the building blocks of your internet marketing career if you apply it and hone it as part of your marketing arsenal kit.
You will have to master it, in addition to other marketing techniques, so that you can make the best use of your list and your other internet marketing resources.
Make the right message
Many an internet marketer that flopped was not due to the fact that they did not have good products. Rather, they did not market it to the right people. When you have successfully determined who your target market is, the next thing you must do is to make the right message for your target market. You speak according to their need and do away with other details.
Your target market will not really care about your business unless they see that it will be beneficial to whatever it is that they are doing. Your message is important. And it must be specific and convincing if you want it to work.
Sending it to the proper market
Now that you have formulated the message, you must send it to the proper market. That’s the vital part. You having a general list and a good message do not necessarily mean you are entitled your hand out your sales pitch to everyone and get good returns for it. You have to think it over.
In your target market, there are sublists, which you may have encountered from the triple S method. And your right message must be addressed to the sublist which you deem to be able to respond to it positively.
Giving it at the proper moment in time
Timing is of the essence. It is not just enough that you labored to concoct the right message and landed it to the right target or sublist. The very important factor is the timing. When are you to give it?
You must be able to study trends and patterns within your target market to be able to use this. This is something that can be extremely powerful as you give out your sales letter or paraphernalia for your Internet marketing business.
Message your market at the proper moment. This is the thrust of the triple M strategy. When coupled with other strategies that can make you build and make the best use of your list, you will be well on your way to internet marketing success.
As you do this, remember that you cannot be completely bogged down with formulas to be able to run your business. You will have to try other techniques as well or expand whatever has been established as surefire ways to succeed in internet marketing. But trying out with the triple M strategy is a good start.
Joel Christopher is a best-selling author, speaker and mentor, known worldwide as The MasterListBuilder.
To find out more on how you can triple your leads, sales and profits. Visit MasterListBuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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Tags: internet marketer, match, building blocks, marketing techniques, sales pitch, target market, arsenal, moment in time