Enticement for Unsuspecting Customers
By: ajeetkhurana | Posted: 02nd August 2007
Cut-throat competition is the reality of today due to the huge surplus of sellers. As a result, today's world is marked by unending clashes to be the most popular brand among product and service providers. And how would they guarantee that their sales revenues rise higher than those of their nearest competitors? Well, they do what the snake tried to do in the Garden of Eden. Instead of the apple that Eve was tempted to take a bite of, the companies of today offer freebies to every available client. From free gifts to discounts and sales, customers are really being indulged these days.
A vivid instance of the way in which brands try to pamper their customers is evident in all our department stores. Walk into a decently large department store, get a bill of more than a certain amount, and equip yourself to take home heaps of discount coupons and freebies of all kinds. From beauty products at bargain-basement prices to electronic goods with a whole lot of free add-ons, to discount coupons to the newest restaurants -- these are a sample of the kinds of bonuses that consumers are given. The primary aim is to buy the future shopping sprees of customers.
A very good example that shows how the providers of various services try to entice customers is that of credit cards. If you look at it objectively, a credit card is at heart nothing but a loan given on the basis of one's income. Yet, credit cards have now transformed into twenty-first century status symbols. Like cars and houses in posh localities, the greater the number of credit cards that you have, the greater are the deposits in your bank. Yet, is it really fair to describe credit cards as being a good enough measure of one's social status? Just look at all the discounts that they offer to make sure that more and more people buy their credit cards.
First of all, credit cards are no longer accessible by the richer sections of society. Middle income groups also feel the value of these deals. Moreover, the options of cash back credit cards make it a viable option for people who have chosen to use up only a certain amount on their credit cards. Some cards sell themselves on the basis of being interest-free for the first three months. Such offers work as great enticements for those who refuse to waste too much time doing research on the best buys in the market. Spending some energy and cash in enticing customers is time and money well spent.
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Tags: throat competition, whole lot, discount coupons, free gifts, heaps, freebies, sales revenues, department store, beauty products, sales customers, department stores, shopping sprees, bargain basement prices, status symbols, cash back credit cards, clashes, garden of eden, localities, electronic goods