4 Internet Marketing Factors that Make Offers Work
By: Joel Christopher | Posted: 02nd August 2007
Even superheroes have room in making your internet marketing offers work. If you are really intent in making a success story out of your business in the long run, there are four factors that will help make your offers skyrocket to fame in your target market’s world.
Number 1: High Perceived Value
The reader thinks it’s valuable. This is what will bring you the best internet marketer’s advantage. You will not even have to plug away to oblivion if you are able to convince your prospect that you are offering something of severe substantial value.
You must want high perceived value especially in relationship to the cost of what you are giving away. You really need to be able to give away something that you easily afford, and at the same time, make people think that it is valuable enough for the taking.
Number 2: Uniqueness
Most of the best advertisements come with shocking, revolutionary and unique qualities to it. The more distinct your offers are, the more you will be able to generate positive customer response. If you are giving out newsletters in a sea of newsletters, what’s the best thing you have that others don’t?
Number 3: Relevance
The offer is related to the product or the problem it helps to solve. Having an offbeat offer truly misses the point of consolidating your marketing strengths together and establishing credibility. Always stay on track, and never go beyond your niche.
If you are really up for some expansion, make sure it is still very much relevant to what you are known for. If anything, it must even dramatize your initial offer and really make sure that your prospect still knows what you are selling and it will be ingrained in his or her mind for a considerable amount of time.
Number 4: Factor in the Desire Factor.
Something might have a high perceived value, but you may not want it. People have to want it. One may employ the importance of status symbols which are not really needs but are desired because it elevates the user to an imagined better status than when they did not have it.
Factoring in the desire factor may also be obtained by positioning part of your product as a premium, which is real easy to do with information products. You must be able to weave your words effectively so as to put your product in a premium and favorable position.
The way you say it can actually affect your sales. In example, we are selling audiocassettes. Most peoples today sell CD’s. You don’t say, “Six audiocassettes for $89.00.” Say, “You will get these four audiocassettes for $89 and if you order now two free bonus cassettes will be given.”
Offers will cease to work without the powers of the four factors that will make it successful. If you are really after gaining superior quality of prospects which can turn into your most avid buyers, make good offers and keep them guided by these four factors.
Joel Chritopher is known worldwide as the MasterlistBuilder who can help you generate leads and increase you profits. Find out more at http://www.masterlistbuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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Tags: amount of time, internet marketer, relevance, internet marketing, advertisements, desire, target market, niche, relationship, success story, number 1, oblivion, number 3, uniqueness, time number, status symbols, substantial value, customer response, establishing credibility