Enticement for Unsuspecting Customers
By: ajeetkhurana | Posted: 03rd August 2007
These days, every retailer or service provider wants to sell more than the nearest rival. As a result, today's world is marked by very intense competition among product and service providers. How can they see to it that their sales revenues rise higher than those of their nearest competitors? Well, they do what the snake tried to do in the Garden of Eden. Instead of the apple that Eve was tempted to take a bite of, the companies of today offer freebies in order to increase their business. From free gifts to discounts and sales, customers today are a pampered lot.
A terrific illustration of how brands try to pamper their customers is seen in the department stores of the world. Walk into a decently large department store, get a bill of more than a certain amount, and get set to take back oodles of discount coupons and freebies of all kinds. From beauty products at bargain-basement prices to electronic goods with a whole lot of free add-ons, to discount coupons to the newest restaurants -- these are only a few of the many incentives that consumers are given. The primary aim is to buy the loyalty of unsuspecting customers.
A very good example that shows how the providers of various services try to seek the loyalty of the customers is that of credit cards. If you look at it objectively, a credit card is at heart nothing but a loan given on the basis of one's income. Yet, credit cards have now attained the position of status symbols. Like cars and houses in posh localities, the greater the number of credit cards that you have, the higher is your monetary position in society. Yet, is it really fair to describe credit cards as being an accurate symbol of your monetary position? Just look at all the discounts that they offer to make sure that more and more people avail of their services.
First of all, credit cards are no longer limited to only the creamy layers of society. Middle income groups can also make use of these offers. Moreover, the options of cash back credit cards make it a viable option for people who have made a spending budget of a certain amount on their credit cards. Some cards sell themselves on the basis of being interest-free for the first three months. Such offers instantly win over customers who are not willing to waste too much time doing research on the best buys in the market. Give away some freebies and you will return with heaps of clients.
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Tags: whole lot, discount coupons, free gifts, freebies, sales revenues, department store, beauty products, sales customers, department stores, unsuspecting customers, intense competition, bargain basement prices, status symbols, cash back credit cards, garden of eden, localities, opti, electronic goods