Internet Marketing Conversion Techniques Part 1
By: Joel Christopher | Posted: 10th August 2007
Essentially, internet marketing comes down to two key components: traffic and conversion. If it may be likened to a game, traffic is like offense and conversion is like defense. Ultimately, it’s the conversion that wins championships.
Taking Agora as a perfect example, they use direct mails, postcards, banner ads, pay per click, and search engines in order to be able to convert effectively and build traffic. Now, using direct mail, postcards or banner ads usually requires a big lump sum investment of money.
Unless you are really good and seasoned enough, you want to have the opportunity to test both your ads as well as to see if your landing page actually converts. This way, you get to maximize your profits.
As for search engines, it can be quite tricky. Everybody likes free traffic but it is tedious and does not happen immediately. Even with the case of affiliate deals, people are not going to promote you if you cannot convert.
This is where pay per click easily comes in. Simply put, pay per click is immediate. For a time span as short as 15 to 20 minutes one could have an ad campaign of driving targeted traffic to his or her website to see if that website will convert.
Experts such as John Barker strongly recommend internet marketers to start with pay per click and then move to other things once conversion is firmly established as part of your business. The need to convert is inherent in the success of any online business.
One of the best techniques is to run a variety of ads to see what people respond to and you can get that going right away. Now if you rely on search engine traffic, it may take you several months. In pay per click you can do it immediately with less distraction.
On the other side of the page here is conversion and basically traffic is being driven towards a landing page or squeeze page. The thank you page is a good way to harness conversion. Instead of saying thank you for subscribing, you can take opportunity to present a sales letter.
Still, you can always direct your traffic to different thank you pages. It could be somebody else’s product, somebody else’s letter and then you segment off your list. If somebody buys, they move to a customer list. Also, you must have followup automated messages to ensure that the sales stick and that will enable you to promote advanced materials.
Now if in case they don’t buy, they go on a prospect list and for about the first 30 days and this is going to depend on the products that you are selling. At this period, you must continue trying to sell that product but I’ve found that 95 percent of actual buyers buy within the first 30 days.
Once the 30 day period has elapsed, related offers on other products or other people’s products come in. Joint ventures’ opportunities fit snugly in this diagram after you have exhausted all means to sell and the customer still refuses to buy them.
Joel Chritopher is known worldwide as the MasterlistBuilder who can help you generate leads and increase you profits. Find out more at http://www.masterlistbuilder.com
About the Author
Occupation: Internet Marketer
Author, Speaker, Philanthropist,
Master List Builder, Family Man
When Joel Christopher came to the United States from the Philippines on August 8, 1988, he knew nothing about the internet. He was a physical therapist who wanted a better life for his family. Yet today, Joel is known among internet marketing gurus as the "Master List Builder".
Master List Builder
Recognizing the business and marketing potential of the Internet, he started his own online business in late 1999 and launched his first website on January 1, 2000, geared towards providing aspiring Internet entrepreneurs with a step-by-step guide to succeeding online. He was himself merely a beginner, or what he fondly calls a “newbie netpreneur”. After faltering and floundering in his first year online, he attended a live seminar, took a lot of notes and applied what he learned. It only took two months after that for him to become successful enough to quit his job and make a full-time living creating and selling products on the internet.
Speaker
Since, then, Joel has attended more than 100 live seminars, boot camps and conferences, and has actually spoken at more than half of them on the topic of "opt-in" list building. He has spoken in front of thousands of people in the U.S. and Canada and has shared the stage with many marketing legends such as Ted Nicholas, Joe Sugarman, Robert Allen, Mark Victor Hanson and Mark Joyner.
He has grown his own opt-in list to more than 153,000 newsletter subscribers in just three years. But he earned his "Master List Builder" nickname when he tripled his list to over 30,903 names in only 99 days.
Author
Using the email marketing principles he teaches, he recently demonstrated the power of a huge opt-in email list when his co-authored book "Mining Online Gold With An Offline Shovel: How To Build A Massive Online Mailing List By Mastering Offline Promotion" zoomed to the top of the Amazon.com best-seller list just 13 hours after it was published. Only the pre-release of the latest Harry Potter book beat it to the number one position.
International best-selling author and radio talk show host Mike Litman recently nicknamed Joel Christopher the "Tony Robbins of Internet Marketing" and Randy Gilbert of the "Inside Success" show called him "The Michael Jordan of Internet List Building".
Joel Christopher is the Director and Owner of SuccessAccess.com and MasterListBuilder.com. He is a consummate entrepreneur who wants to share his passion for self-employment with others because of the time and financial freedom it offers.
Philanthropist
In addition,Joel Christopher has made a personal commitment to help young Philippinos receive the education they need to improve their lives. To this end, he has begun a foundation and is donating 100% of his profits from his first book to this cause.
Family Man
Joel's beautiful wife, Sheila, is his constant companion and supporter, as well as playing a key roll in Joel's businesses. They live with their precious daughter Simone in Helotes, Texas
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