Alternative method of competitive sites semantic kernel definition.

By: MTv | Posted: 25th September 2007

At market analysis conducting, seo-experts should investigate market activity of competitors without fail. It is necessary to correctly build own promotion strategy, to borrow successful competitors decisions and to avoid appreciable errors.
However, those company competitors who are known according to offline environment, not always will be the competitors for a web-site in the electronic environment. For example, for the manufacturer having his own web-site, it is easy to find a rival between Internet stores, but they could not interact at all in offline environment. Thus, in online it is necessary to carry out additional researches to reveal direct web-site competitors.
One of the revealing methods, whether the site is competitive or not, is definition of its semantic kernel. I.e. on what keywords executed its promotion. There are different ways of a competitors key inquiries set definition. In particular, seo-experts can see meta-tag «keywords», in that way having learned, on what keyphrases web-developers positioning themselves. Also exists an opportunity to define the anchor-texts of rival’s links by means of various seo services. And on the basis of it to add the data on its semantic kernel. However, applying the above-stated ways, there is an opportunity to make a mistake. Because the web-site promotion attempts for the certain keywords can not mean their success at all. And this site can be at the first places of SERP by absolutely other inquiries. Probably, more low-frequently. And exactly they will be that semantic kernel which actually works at present.
To define a realistic state of affairs is rather difficult. It is almost impossible to foresee all variants of inquiries to check up their position in SERP. But there is an opportunity to do it automatically, and thus it is very easy. Using service Seodigger.com, having tape-in into a search field the address of analyzed web-sites, in some seconds it is possible to receive the list of those inquiries, on which a web-sites are within the limits of the first 20 positions under Google versions.
For example, if we want to define by what inquiries for Google a site www.audi.com is on the lead positions, it is possible to instantly receive this statistics and to see, that at the top20 of this web-site are 1105 search inquiries, from which 74 - on the first position of SERP, 76 on the second and 78 on the third by results of check of all domain

And 133 search inquiries, from which 40 - on the first position of SERP, 13 on the second and 27 on the third by results of the main page.

Obtained these data, it is possible to compare them with received earlier and being guided on these data, go on to build the competitive strategy.
Not registered user can look only separate pages of web-sites. To check out the all domain (including all internal pages of a web-site), it is necessary to be registered. Also not registered user has a restriction no more than 5 viewings at an o'clock.
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Tags: inquiries, web developers, mistake, web site promotion, texts, anchor, seo experts, attempts, seo services, different ways, serp, researches, state of affairs, search field, variants, kernel, internet stores, promotion strategy