Making Yahoo Work For You
By: George | Posted: 05th November 2007
Using a search engine optimization company can help drive targeted traffic to your web site. An SEO company has the job of improving your website so that you attract a greater number of quality visitors to your site. This simply means that visitors are more likely to take whatever action you ask of them on the site, be it to purchase something, or to fill out an action sheet, or download information. Using proven methods, an SEO company endeavors to boost your website's position in search engine rankings, which helps to move your website's listing higher up the search results list.
If you have spent any time searching for various topics on Yahoo, for example, you know that you will receive back several web pages that relate in some way to the keywords you entered in the listing you see on your computer screen. You also know, from personal experience, that you and others tend to click on the links closest to the top of the first page, rather than scrolling far down the page or even clicking the pages deeper in the listing. A search engine optimization service can help make Yahoo work better for you and your website.
Yahoo was created by a couple of graduate students at Stanford University, Jerry Yang and David Filo, in 1994. Yahoo offers several features such as mail, news, a directory, a web portal and, of course, its popular search engine. It offers several different types of search services including for images, video, news, local searches and shopping searches. You can now even use your mobile telephone to search for topics on the Internet by using Yahoo's OneSearch.
Each search engine, including Yahoo, uses proprietary algorithms to as a way to record procedures for ranking websites. People providing an SEO service sometimes study a search engine company's patent information to gain clues to their algorithms. After you have entered your key words into the Yahoo search engine, Yahoo uses web robots, called crawlers or spiders, to search through the many web pages seeking to identify those key words, and then identifying the links listed on each page, and identifying words on the linked pages as well. A web crawler might also take note of the number of times a key word is used on a web page, and that can cause it to rank higher in a search engine listing.
A good SEO company will create content for your website that makes it easier for web crawlers to find, and they help promote accessibility to your website. Quality SEO companies will also come up with interesting, informative and unique content that will attract visitors to your site. An SEO company will use their knowledge of how all the search engines work, including Yahoo, in order to help position your website higher up in the search engine result listings. SEO, used in conjunction with other Internet marketing tactics, can bring more visitors to your web site.
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