Lead Generation Tips
By: author | Posted: 06th November 2007
Copyright (c) 2007 Peter Twist
Although it has been around for years, businesses are either not aware or ignoring this powerful concept.
Data was collected and collated in all manner of ways, have you ever been stopped in the street to take part a 'survey'?
This information was then used for research by the company or your details were put into a mailing list, you would then receive a mailshot from that company or from another company offering similar products, that was because the research company rented your name to the other company and made money in the process.
The internet is a much more cost effective way to do this process.
It still amazes me that websites still let visitors leave, perhaps forever, never to return again without asking them to join a mailing list so they can keep in touch and build a relationship. For many years savvy internet marketers have been saying one thing "The money is in your list".
Today's technology makes this so easy to do, set it all up once and that's it.
Imagine how much easier it would be to send out an email with your latest news rather than trying to keep your website at the top of the search engines by spending money everyday on advertising, and remember these are people who have asked you to send them information, not just passing tire-kickers.
Before you start collecting vistor's information you need to decide this;
- You use their information for your own purposes
OR
- You are going to rent their information to other companies in your field.
You need to know this as you must make it clear to them before they sign up to your mailing list, otherwise they are not going to be very pleased with you.
Remember that you can use lead generation on the web to generate conventional leads, when they sign up at your website you don't just ask for a first name and email address, ask for their physical address and phone number.
Remember, this is about quality not quantity, don't be put of when people tell you that the more information you ask for, the fewer people will subscribe. I know people who are making huge amounts of money with mailing lists of just 50 people.
Do you want to spend all your time, effort and money to get just one sale, or multiple sales from the same customer.
Take your business to the next level by implementing lead generation.
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For more information about lead generation, please visit http://www.www-lead-gen.com
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Tags: search engines, email, physical address, phone number, relationship, similar products, spending money, lead generation, tire kickers, savvy internet marketers