URL Everywhere? Offline marketing
By: Scott Sedwick | Posted: 19th December 2004
Your URL (www) should be everywhere and more.
I know many of you are going to think this is common sense,
but how many of these are you using? Your web address
should be on every piece of anything your business does,
period.
Your customers can come from anywhere, at anytime. Yep,
the airport at 3:32 a.m., or how about the car behind you?
Below is a list of some of the obvious and the not so obvious
places you should be advertising your website. Some of them
cost you nothing, most of them cost you very little. Do you
want more customers than your competitors? Then put yourself 'out there' - more than your competition! You'll be surprised at how much traffic you can directly generate.
Hopefully you are using all of this first set...
* Invoices - Make sure, or get it on your next re-order.
* Statements - Another one, get it printed!
* Business Cards - Every card should have the website address
and appropriate e-mail address. Letterhead - Right after your
address should be your web address.
* Envelopes - This all goes to Branding effectively and getting
people to your site.
* Company Vehicles - Often overlooked, but I thought I would
add it here... don't forget these!
* Corrugate Products - Each and every package or product you
ship should have your web address either stamped on it (cheap) or printed on the next run.
* Everything you publish with your company name should also
carry your URL. Your Holiday cards for example...
* Advertising - It amazes me not only how much business spends on print advertising, but how many of them do not include their web address in the Ads. It's 'way' better than your phone number at 5:00 a.m. Saturday morning? You already pay to print everything, just be sure you're adding the line: www.my real website.com
Do you have all of those? Good job! Now try these...
You never know where your visitors (customers) could come from.
* Your Answering Machine message..."be sure to visit our website at www." Your "On Hold" message..."for additional savings, visit our website at www."
* Include your website business card with every bill you pay!
You'll be surprised.
* On a Bus waiting bench. Just your URL, thousands of people
keep seeing these every-single-day.
* Engrave the bottoms of your gym shoes. This way, everywhere you walk in the mud or snow leaves your URL impression... C'mon, laugh with me!
* Clear window stickers - The greatest invention, removable,
for car window, car door, trunk, etc.
* License Plates or Frames - If legal, make your "other plate"
an Ad for your website!
* Bumper Stickers - Don't laugh, - you can make them classy,
and they're inexpensive to boot! Use for cars, sponsorships,
tradeshows, mail one with every order, etc.
Best of Luck in your Business Promotions!
Written by and Copyright © Scott Sedwick
http://www.hyperformancemedia.com
ss@hyperformancemedia.com
About the Author
Occupation: Website Marketing Professional
Scott started Hyperformance Media in 1996. They began by building websites for SME, and since changed to focus on successfully marketing websites in 1999, their core business. Prior to 1996, Scott was involved in computer hardware sales for over 23 years and brings a lot of his marketing expertise and contacts from that industry. We successfully achieve top (page one and two) organic ranking results for most any client. His professional and ethical approach has assisted in his recognition as a leader in this field. His website also provides education for businesses looking to do their website marketing and SEO campaigns in-house.
This article is free for republishing
Printed From: http://www.articlealley.com/article_242_3.html
Back to the original article
Tags: website address, traffic, common sense, e mail address, business cards, company vehicles, holiday cards, print advertising, good job, letterhead, saturday morning, invoices, phone number