How To Profit From Laziness.
By: Mike Paul | Posted: 01st July 2005
People are by nature lazy
Take for instance those wannabee rich
internet marketeers.
It is a fact that you can't sell anyting if
you do not have customers.
The list of names,addresses and emails of your
customers are the Acres of Diamonds in your
backyard.
Marketing Gurus, have always preached from their
marketing pulpit that The Gold is in your list.
These marketing preachers advocate the building of your list must take priority when starting an online business.
To build your list, they recommnd that you
must publish an Ezine, Newsletters and
invites subscribers to your publications.
Mailing List is the key to a Successful Marketing campaign.
Every successful guru knows this. No customers , No sales.
The List is the customers.
Unfortunately, while Internet Marketeers appreciate
this,they are not prepared to go the extra mile to
do the leg work.The majority of these people wants to make money fast.
They are not prepared to walk the walk in order to succeed. Laziness is the main reason.
Laziness has spawned thousand of Traffic Exchanges and Autosurf websites.
These mushroomed to cater to the laziness of thousands of wannabee Internet Millionaires.
The subliminal messages of Traffic Exchanges and Auto-Surf are obvious.
"You can Drive thousands of Traffic to your websites. Just signed up.
Enter your name, email address and you will be surfing within a few
minutes.Cost? Free. Just sit back and relax. No clicking. We do all the
work.Just start your browser and go to sleep!"
No internet marketeers who are hungry for traffic can resist this temptation to be lazy.
For the Traffic Exchanges and Autosurf operators, it just means that they are able to capture thousand of emails to build their optin-lists.
Subcribers have to validate their emails before their startpage is activated.
These means a double opt-in . What better way to build a list of thousands internet marketeers hungry for Traffic .
To the operators of Traffic Exchange and Autosurf
programs , laziness is a virtue, but is it true for the internet marketeers?
Not so long ago, a littel guy by the name of Joe Garbo recognised the hidden treasure in Laziness.
He wrote a book entitled: "The Lazyman Way to Riches."
The book was a runaway success. It sold by the millions!
It made Joe a millionaire overnight. Yet, I have yet to read glorious reports of buyers of his book becoming instant millionaires !
If you know of anyone who became a millionaire as a result
of reading Joe's book, perhaps you might want to share this information with us.
Joe Garbo certainly is an expert on subliminal messages.
He encoded his Killer Title,"The Lazyman Way to Riches."
with a message that few can resist.
Joe's ability to combine a killer headline into the Title of
his book is certainly brillliant!
He recognised that most people are lazy and greedy by nature.That everybody cannot resist the temptation to become rich.
People want to have their jam today, not yesterday or tomorrow.
Joe deserved at least a standing ovation, if not a drum roll for his marketing brilliance.
Yes indeed, he certainly understand human nature,and exploited it to the fullest.The Crafting of the Title of his book,"The Lazyman Way to iches," is,in my humble opinion, a masterpiece.
It deserved a special place in the Halls of Scientific Advertising.
There are two lessons we can learn from Joe's
book. It's contents don't matter. It's title however
deserved personal attention for those who first saw it.
Lesson One, to capture your customers, you have to
create a Killer Headline that will stop your customers dead
in their track.
Lesson Two, learn to exploit the weakness of human nature,
and turn it to your profitable advantage.
In this case, the weaknesses of people are laziness and greed!
Yes indeed, it's apparent that you can find "Acres of Diamonds" in the Goldmine of Human Laziness and Greed!"
Human nature don't change. It is the same yesterday, today and tomorrow. You can Profit from this!
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Copyright@2005
Article written by: Mike Paul-webmaster
of "MoneySutra.com"
"Here's 15 ways to Put Money into Your Pocket.
http://www.moneysutra.com/index.htm"
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
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Tags: guru, few minutes, successful marketing, marketing campaign, temptation, marketing gurus, starting an online business, marketeers, traffic exchanges, extra mile, internet millionaires, auto surf, leg work, subliminal messages, list of names, preachers