Importance of SEO(Search engine Optimization)

Importance of SEO(Search engine Optimization)



Doing search engine submission and just having a site isn't enough —you
have to get customers to find you. To do that, your web site has to use
certain techniques and technologies that make search engines rank your
site high on their results list when your customers do a search for
your kind of business. That's " search engine optimization "

Steps involved in SEO

There are 4 steps to be followed to get a good Google page rank and
search engine ranking.

Step 1: Website modification

This step includes adding optimized content to all pages in the
website. This is necessary because targeted keywords have to be added
in the right density at the right places.

Step 2: Add tags

Add or make changes to Meta tags, Title tags, H1 tags, H2 tags, all
in
anchor text, and alt tags for images, after keywords research. Studying
the previous month's keyword usage statistics provided by the major
search engines does keyword research based on which the good keywords
are decided

Step 3: Link building

A, Inbound links:

Make the website available in about 300 directories and 90 search
engines and trade forums to build up on number of incoming links to the
website. All submissions are done manually including major search
engines like Google, Yahoo and MSN. Multiple or repeated submissions
are not necessary as most directories and search engines keep updating
themselves using their robots or spiders.



B,Reciprocal links (Optional 5 USD per link)

• Create a links page and make link exchanges with relevant websites.


• Find out all competitor websites with good ranking and analyze where they have placed their links.


• Then make sure our link is also placed there.


• Gradual build up of relevant and quality reciprocal links


• Regular verification of reciprocal links

Step 4: Maintenance

• Report on improvement in ranking on a regular basis


• Re-optimization and resubmission based on client feedback


• Website statistics monitoring and conversion tracking

By following the above-mentioned simple SEO steps it is possible to
achieve good search engine positioning.


Name: Wendy Mcleod

Occupation: SEO Consultant

Website:www.bizwala.com
www.bizwala.net

Biography: Wendy is with Bizwala - providers of affordable web design
& development, cheap web hosting and SEO solutionsin Las Vegas ,
Nevada.

Tags: google, title tags, meta tags, major search engines, search engine optimization, spiders, step 1, google page rank, anchor text, reciprocal links, step 2, search engine submission, competitor, inbound links, link exchanges, 4 steps, keyword usage