Buzz Marketing

By: Duncan Judson | Posted: 26th January 2006

Buzz Marketing also known as word of mouth marketing. Word of Mouth Marketing is based on your customers direct experience when visiting your website. But, let us remember on today's Internet people are consistently bombarded with information. Due to this constant bombardment of information, people are always dependent upon their trusted friends, and relatives for information that helps in their decision-making processes.

Buzz Marketing starts with a satisfied customer, and than that customer than successfully spreads their satisfaction to their contacts, creating: buzz marketing.

Strategically you can effect the impact on the buzz your customers could have on your next potential customer. Providing your customer have a positive and satisfying experience when visiting your website. Your efforts in developing the trust is rewarded with consumers acting as buzz marketing agents, literally buzz'in the praises of your product or service.

Buzz Marketing is an interesting way of marketing your product and service. It is also a difficult way to market a product or services, because you must cover a lot of ground to spread your buzz.

In The Big Biz World

Typically Public Relations Marketing Services are the ones that do all the heavy lifting. Public relations and marketing services utilize resources at their disposal that are necessary to satisfy the contracts with their customers. The public relations and marketing services do a fantastic job of driving revenue to businesses. Public relations firms use many mass marketing tools available to them; such as.

* Mass mail advertising
* Publicizing announcements to local, national or global media
Contacts
* Trend or product based articles positioned in media outlets
* Press events and the development of press kits
* Web based marketing strategies and implementation
* Promotional event planning
* Market research and analysis
* Development of product incentives

As you can see many of these tasks above can be emulated by an Internet Marketer from the comfort of their own home. Tactics such as, sending mass email advertising, announcements through ezines and press releases. Promotional tactics like joint ventures.

Tactics For The Internet Marketer and their Affiliates

Here is a list of tactics used by brick and mortar companies and adapted for affiliate programs.


Prepare Your Scripts

You can create clear and concise scripts of directions for your affiliates outlining what your affiliates can and cannot say about your product and service. Provide your affiliates with the benefits of your product or service, and any goals your product or service aim to achieve. Provide pre written documents with the information they can use via download file.

Coach

Coach your affiliates, teaching them where to start their buzz. Teach affiliates the appropriate way to use this tactic in the settings they are using. Bloggs and forums only accept input from others, without direct advertising. Be very clear with your affiliates to only mention your product or service in their signature file. By directly advertising in blogs or forums affiliates can be banned from posting in the forum perminantly. You may only mention a product or service in the text portion of their post if they are using the product or service as an example, or a direct referral.

Establish Goals

Ask or encourage each affiliate to utilize a portion of each day dedicated to buzz marketing. Your reminders to your affiliates to consistently utilize portions of time each day is necessary.

Reward Efforts

Reward your affiliates for their efforts by increased affiliate commissions, and/or added incentives. Write personal letters of appreciation send them by mail to affiliates, and posting lists of top affiliate earners in affiliate member site. Positive public rewards for efforts are motivating to your affiliates.

Review Affiliate Actions and Renew Enthusiasm

Develop new product lines, or create special sales incentives to keep affiliates focused and excited. New products or services are exciting incentives to keep them buzzing.


Increase Your Customers Website Satisfaction

Create and environment on your sales page that compelles your visitors to create a buzz about your product or service.

---Write sales copy that is easy to read, not terribly long (Judgment Call For Length of Letter) or too short. Make sure your paragraphs have a smoth transition from paragraph to paragraph. Use the spell check on your computer, spelling errors tend to make websites look amateurish. Clean up all typos on your web page.

---Graphics must be easy on the eyes, but still appealing. The colors of your web page background, text, and graphics must decrease eyestrain, but create a feeling of warmth, confidence, and satisfaction. Use language that is appropriate to the topic of your product, or service. Do not use language that is inappropriate or offensive. Select encoding of utf8 language coding to ensure your pages text is translated to other languages.

---Prepare the script on your web page so that it loads quickly. Visitors are very impatient while online. Pages that load slowly are clicked away from quickly. I target 7 to 9 seconds for my page loading.

---Create pages that are easy to navigate from page to page without problems. Web pages that are difficult to navigate create visitors that do not stay on the page long.

---Ensure secure payment options for your customers. Utilize payment systems that are safe and easy to use.

---Ensure your customers are redirected securely to thank you pages to download products, or easy to access services after payment.

---Stand behind your product or service with a guarantee. In the instance a customer has a complaint remember; the customer is always right. Gracefully reimburse customers money, and allow them to keep any bonuses.

Conclusion

Buzz Marketing has more components than just word of mouth. Marketers must create a compelling customer experience for the customer to spread the word, and refer friends, family, and acquaintances to your product or service.
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Tags: word of mouth, marketing services, marketing strategies, market research, marketing tools, word of mouth marketing, mass marketing, bombardment, media outlets, marketing your product, media contacts, mail advertising, event planning, praises, buzz marketing