One thing improves salescopy, articles & newsletters
By: daniel deyette | Posted: 02nd February 2006
We've all been there, sometimes it's tough coming up with new
things to write about. Depending your topic, it may even be an
area that rarely has any new spice to it.
If you're like most you have no time to do comprehensive
research before writing your next newsletter or article.
What If you knew one secret that top online marketers already
know that puts tons of fresh content at your finger tips with little
time investment?
A swipe file can do all this and a bit more for you by giving you a
place to turn. What's a swipe file?
It's a place to store all your resources on a given topic in one
place, they can prevent writers block, give you tons of facts to
quote, and pull new ideas from.
How do you go about aquiring one?
Whether you use an electronic swipe file using a folder on your
computer to search thru, or a paper one, they all have the same
benefit.
A paper swipe is as easy to start as grabbing an accordian file
from a local office supply store (ask one they all know what they
are).
What goes into my swipe file?
* RSS Feeds
* Press Releases
* Other People's Newsletters
* Photos
* speeches
* Brochures
* articles
* stats
* Newspapers
* Magazines
* Promos
* Salesletters
* Reports / Stats / Studies
But how do I know if something should go in my swipe file or not?
It Grabbed You..
Things that grab your attention like good headlines, testimonials
or a good story.
It Inspired You..
This can be things that establish good credibility, a great
warranty, good testimonials or strong benefits.
It Shocked You!
Some things that could do this would be good statistics, a huge
promise, a shocking picture.
Any thrown together swipe file no matter how loose, or
organized, has benefits. Remember, they're always a work in
progress and there's no right way to organize it.
In my recent book, I even talk about creating a completely
electronic swipe file that adds all these content types on it's own
from all over the web based on keyword phrases you choose.
Build your own swipe file and just watch how often you refer to it!
Daniel J Deyette - CEO
Answerswanted.com
New Ebook -
Newsletter Ideas
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Tags: credibility, benefit, headlines, little time, spice, brochures, newspapers, press releases, online marketers, speeches, magazines, warranty, swipe, time investment, local office, office supply store, work in progress, finger tips, comprehensive research